Female-owned BeTini Spirits taking RTD luxury cocktails to the next level
Entrepreneur Julie Stevens, Founder & CEO of BeTini Spirits, the award-winning, ready-to-drink premium cocktail brand shaking up the spirits world, joins Enterprise Radio.
Listen to host Eric Dye & guest Julie Stevens discuss the following:
- What inspired you to create BeTini Spirits?
- Can you tell us about BeTini and its six award-winning flavors?
- Can you share your entrepreneurial journey and how it led you to the spirits industry?
- As a woman-owned and run business BeTini is making waves in the spirits world. How does it feel to be a trailblazer in the traditionally male-dominated space?
- You recently designed and launched BeTini Minis. Can you tell us about the new on the go line?
- What’s your biggest piece of advice for female entrepreneurs and aspiring startups wanting to launch products?
Entrepreneur Julie Stevens is the founder and product designer of BeTini Spirits, the award-winning, premium-crafted ready-to-drink cocktails. Founded by Julie in 2015, BeTini was created with the inspiration to design a low-calorie, low-carb, pre-mixed cocktail that was delicious and luxurious. With her unique vision and passion for design, Julie set out to create a line of stunning cocktails that are as beautiful, as they are delicious. “A cocktail that you can be proud to serve and happy to receive.”
Julie’s education in graphic design, business and fashion design has informed a portfolio that is a collection of beautiful, high-end, functional designs. Driven by creativity, Julie honed her exceptional design skillset to create the elegant, hourglass-shaped bottles for BeTini Spirits. The sophisticated, frosted-glass bottles provide an elevated drinking experience, without the luxury price tag. Her unique BeTini contoured bottle cap is designed to be used in two different ways; as a bottle opener and a martini glass.
Julie spent months taste-testing and perfecting BeTini’s beloved, naturally sweetened, plant-based, gluten-free, cocktail flavors and successfully launched the brand in the U.S. market to deliver a premium-cocktail experience for drink lovers to enjoy at anytime, anywhere. The inspiration behind the name is a nod to one of the most iconic cocktails of all time, the Martini, mixed in with the brands inspirational quotes to lift spirits; Be Happy, Be Bold, Be Generous, Be Inspired.
As a female-owned and run company, Julie is shaking up the spirits world with BeTini, which is now available in more than 1,300 retail locations across seven states, and has become a brand to watch in the ready-to-drink (RTD) category with its craft-quality, visually delightful, award-winning cocktails. In August 2021, Julie designed and introduced, a second line, BeTini Mini’s, packs of four recyclable 200ml bottles created to be an on-the-go option for cocktail lovers. The BeTini Mini’s bottle also doubles, as a sleek stemless champagne flute.
Julie works and lives in California. One of her design priorities is to invoke emotion, as creating art is all about making people feel something. Her ever-growing design portfolio includes everything from sophisticated stemless martini glasses to the Interior Design of her beautiful home. Julie has garnered huge success and attention for BeTini, winning numerous awards for its exceptional six flavors; Appletini, Lemon Drop, Margarita, Pink Cranberry, Mojito & Tropical Sunset, as well as for the concept and design of her distinctive bottle from the SIP Awards, MicroLiquor Spirit Awards, Wine & Spirits Wholesalers of America and more.
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