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eCommerce Radio, EPN News, Fashion & Image, Sales / Marketing

Female Exec Brings Back Custom Made-to-Measure Fashion

Posted: July 23, 2019 at 7:51 pm   /   by   /   comments (0)

Dana Todd, CEO and Founder of Balodana, an online marketplace that offers a solution to modern-day clothing woes with custom built and made-to-measure clothing joins eCommerce Radio.

Listen to host Eric Dye & guest Dana Todd  discuss the following:

  1.  What is Balodana, and what inspired you to create it?
  2. What’s different about your made-to-measure company compared to a company like TrunkClub?
  3. What’s the main problem with the current fashion industry when creating, selling, and sizing clothing? How does your company fix these problems?
  4. In the future, will your company cater to men?
  5. What advice would you give to anyone who has an idea for a company and wants to make it a reality?

Balodana is an online marketplace for custom made-to-measure fashion that targets women of all shapes and sizes. With their mission to make women happy, Balodana understands that women’s bodies shouldn’t be defined by a single number or ‘small/medium/large’ descriptor. Balodana also believes that humans have a responsibility to the planet, in which they support small-batch manufacturers who value quality over quantity. With custom-made clothing comes high quality and personalized fit made by talented designers at a reasonable cost.


Social Media Links:
Twitter:  @balodanafashion

People also listened to this: Know your Why: A Founder’s Pathway to Resilience

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