Business growth is a key target for many business owners, but steps need to be taken to prepare for this growth. Your website, in particular, must be able to contend with a greater degree of interest, traffic and scrutiny. In this article, we will explore some of the main ways to prepare your website for business growth.
Use Virtual Private Server (VPS) Hosting
As your business gains popularity, you are likely to generate more website traffic. However, this can put a strain on servers and lead to website downtime, especially if you are using shared hosting with relatively low resource allocation. As you start to grow, it can be a good idea to explore VPS servers and hosting plans. This can allow you to benefit from dedicatedserver power and greater resource scalability, keeping your website functional even with high traffic.
VPS hosting can be especially valuable if your website includes user logins, an online store, or forms where valuable data is submitted. This is because any website failure affecting these elements can cause a lot of frustration, harm to your business’s reputation and the potential need to resolve serious customer issues.
Ensure Your Website is Legally Compliant
As your business expands, your website is also going to face a far greater degree of scrutiny. This is especially true if your business expands from a regional business to a national business, or to a multinational business.
Your website will need to be compliant with relevant legislation, which may include GDPR and CCPA regulations, among other laws designed to keep consumer data safe. Crucially, you may face financial penalties for failing to comply.
Customers are increasingly concerned with issues of personal and professional online privacy and it is important for your website to live up to expectations. This means having a clearprivacy policy, offering two-factor authentication and ensuring your website has an SSL certificate, allowing it to use HTTPS, which is more secure than standard HTTP.
Optimize Images and Other Website Media
Finally, a good way to prepare your website for the demands of increased web traffic is to take steps to optimize the media on your website, including images, videos and other elements. The best way to achieve this is through using lower-resolution images, compression, or switching file formats to those with smaller file sizes.
Furthermore, it can be a good idea to clean up any coding on your website, such as HTML, JavaScript and CSS. Ensuring your coding is logical and does not include unnecessaryelements can decrease file sizes too.
As an article for HubSpot explains, minifying website coding can result in leaner web pages, with decreased loading times. This can be especially valuable during high-traffic periods, where slowdown could otherwise occur.
The Last Word
Your website is one of your most valuable resources and a crucial touchpoint for customers. However, as your business grows and as website traffic increases, you need to make sure it remains fully functional. This means making sure you have sufficient server resources and optimizing content to reduce loading times. On top of all of this, growth means extra scrutiny, so you need to ensure your website complies with all relevant legislation.
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