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Lorraine Walston, President and Founder of Woodrow Wear, LLC, a company that has invented an indoor/outdoor traction sock for dogs joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Lorraine Walston discuss the following:
- I understand you have come up with something unique, and fun, but with practical uses. Lorraine, this is a unique product! What made you invent it?
- So back in 2009, you introduced Power Paws as an indoor traction solution, right?
- How so? What has it become?
- Really? Socks, outdoors? Do they last?
- Everyone knows dogs hate things on their feet! How many actually let you put these on?
Duration: 10:43
Lorraine Walston is the founder of Woodrow Wear, LLC and the inventor of Power Paws™, the first sock-based traction solution for dogs. Originally an indoor traction solution invented to help Woodrow, her 15 year old Rottweiler, get around on slippery hardwood and tile floors, Power Paws are now an indoor/outdoor product for traction, fashion, mobility, allergies, heat/cold protection, hardwood floor protection, and so much more.
In 2012, the product line was expanded to include a specialty version for hare-footed breeds such as greyhounds and poodles, and in 2013 she added a reinforced toe product.
Last year, a product version with a reinforced foot was released! The innovation and industry firsts continues with Woodrow Wear’s unique wholesale program for vets and pet retailers, including tools for determining proper sizes, videos and other educational materials to provide general information and help with questions, plus a Sock Exchange Program™ that allows retailers to exchange sizes or designs that are not selling for others that will. Armed with an MBA in Global Management and the passion to share a viable, practical solution with others in need, she has worked with vets, pet retailers, and dog owners to get Power Paws into 43 countries around the world. Ms. Walston can be reached toll free at 877-737-3545, or by email at Lorraine@woodrowwear.com.
Web Site: www.woodrowwear.com
