DIVISA Share Top 5 Digital Marketing Tips For Beginners

1. Understand What Your Marketing Goal Is 

For SMEs, it is often tricky to decide whether to invest in lead generation or brand awareness. Building brand awareness involves increasing your audience over the long term. Lead generation, on the other hand, involves capturing the attention of a targeted group of prospective customers quickly. Ideally, these two should be used together to help reinforce a business’s overall marketing strategy, since both are critical to the success and growth of the business. 

However, there are times when it is more important to focus on brand awareness – particularly for new businesses. Building brand awareness is an effective way to build a solid foundation for lead generation efforts. An increased amount of quality leads will result in increased sales. 

2. The JTBD And Knowing What Your Audience Wants 

For many businesses and brands these days, there is a greater focus on the user experience and to be customer-centric. This had naturally caused marketers to come up with new ways to place the needs of their customers at the center of their decision-making processes. 

The Jobs to be Done Theory (or JTDB for short) is one framework that has made waves recently. The theory is basically about focusing on circumstances that occur in the lives of customers and then creating innovative content  – like quizzes, videos, or articles – that provide solutions to the problems being faced by customers. So it is more focused on what emotionally motivates people and less about what motivates them functionally. 

In terms of improving your business’s appeal, it is worthwhile to consider the jobs that might be causing problems in the lives of your customers, and then developing content that solves their problem immediately. This will position your company as a thought leader within your industry.  

3. Use SEO To Better Understand Your Audience 

One of the top priorities for your business should be SEO. It is a cost-effective and long-term investment that increases your visibility on the search engine. SEO also helps to drive traffic, increase brand awareness, build revenue, and ultimately, generate sales. 

When SEO best practices are used, it allows you to tap into data from the search engines to find out what your targeted audience is searching for. Having this type of information allows you to develop targeted campaigns and also maximize your company’s online presence using the three major pillars of SEO – acquiring links, content marketing, and on-site optimization. 

4. Optimize Campaigns And Test Your Options 

Customers can be found in more places than in the past, and frequently at the very same time. That is why it is so important to be aware that your digital marketing strategy will never work each time or ever be set in stone. There are numerous digital marketing channels for you to consider when you are developing a campaign, from SEO and organic social media marketing to PPC advertising and email marketing. 

What options are available to you will depend on your area of experience and the audience, budget, and goals of your business. But whatever your strategy ends up being, it is essential to do some testing and then measure your results. This will make it possible for you to optimize what is working and eliminate what is not. 

For example, if you are targeting two separate audiences using Facebook ads, and one is getting better engagement, you will want to allocate more of your marketing budget to the better performing ad. Your findings from the data can also be used to create similar new ads. 

Fashion marketing DIVISA will help to shape your campaigns to reflect your brand and grow your customer base. 

5. Learn How To Effectively Manage Your Time 

Are you trying to juggle several projects every day? If so, you are not alone. From social media to SEO, quite often digital marketing feels like it involves an endless number of tasks. The following are a couple of tips for you to consider if you think you are stretched too thin: 

Plan out your marketing strategies 

Divide your tasks into important versus urgent and prioritize them accordingly. There are time management tools available to help make this easier. 

Know when to tell people “no.” 

No is a simple but still very powerful word. Before you commit to a task, take some time to consider what is important. Only say yes when you know you can properly complete it. 

Play to your greatest strengths and understand what your limits are 

It could take some time to get the right balance, but once you have, be sure to stick with it. Remember that delegating is a good thing.