Dee Tutt’s Savîle Tropical Rum Cocktail is back
Dee Tutt, Founder of DTRS Enterprises and Creator of Savîle Tropical Rum Cocktail joins Enterprise Radio. In the summer of 2020, Dee re-launched her brand, bringing a unique pre-mixed cocktail option to the market for consumers looking for a “taste of the islands.”
This episode of Enterprise Radio is in conjunction with the Beverage Industry Channel.
- What are your goals for 2021 and how has your approach to achieving them changed since the pandemic?
- What has been your biggest challenge as a minority female brand owner in the spirits industry?
- Half the battle of bringing a product to the masses is securing distribution. Where are you still looking to secure distribution and what are some tactics you’ve used to make connections and secure partnerships?
- What did you learn during your re-branding process and what were some of the biggest challenges in finding your brand’s voice?
- Stamping a product all-natural, gluten-free, non-GMO and vegan-friendly isn’t as simple as just using or not using certain ingredients, they come at a cost. What made you decide that being able to market your product as such was important, especially since it’s an alcohol product which immediately comes with its own health stigmas?
Dee Tutt has always loved to host a good party. Since 1983, it was all about bringing those closest to her together to connect, celebrate, create memories and “cheers” with her homemade rum concoction. The homemade rum drink quickly became a guest favorite and in 2020 she debuted the latest premium version: Savîle Tropical Rum Cocktail.
The original Savîle Tropical Rumtini came to market in 2015. Three years later it sold out from distribution and rather than go back to the production line, Dee decided to take the invaluable feedback she received from Savîle fans to focus on the next iteration before putting it back on shelves. The goal was to create the perfect cocktail that is ready-to-drink, with no aftertaste, proudly made to be all-natural, gluten-free, non-GMO and vegan-friendly.
Dee didn’t start in the spirits world, but her journey to get here is full of grit and grace. After nearly 4 decades of making subtle changes to her recipe, Dee believed she created the perfect taste. Encouraged by family and friends Dee decided it was time to bring her beverage to the masses. And thus, the brand that consumers know and love called Savîle was born!
Savîle is a drink for all audiences of legal drinking age and portrays what Dee stands for—an all-natural, clean brand, that can be shared by all. Just pour over ice and you’re ready to get the party started! Let Savîle take you away!
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