Supporting the health of individuals and the communities we live in with “better for you” beverages
Paddy Spence, the CEO of Zevia that offers a broad range of zero sugar, zero calorie, naturally sweetened “better for you” beverages that are made with a handful of simple, plant-based ingredients joins Enterprise Fit Radio.
Listen to host Eric Dye & guest Paddy Spence discuss the following:
- Tell us about Zevia’s mission and your role as CEO?
- What sets Zevia apart from other beverage options?
- If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?
- Zevia recently received a $200M minority investment, what does the future look like for Zevia?
- When you reflect upon the past 10 years at Zevia, what is your proudest moment?
TIP: The concept of being “1% better each week” is one that I’ve learned from athletes I’ve worked with. Very few people can succeed in any field based on talent; instead, it’s grinding work and gradual improvement that help us evolve to be our best.
Paddy Spence is a 28-year veteran of the natural/organic industry, having served as Kashi’s first head of sales and marketing before founding SPINS, the leading market research firm for the natural products industry. Cutting out sugar 19 years ago led him to purchase Zevia in 2010, a line of zero calorie sodas with no artificial sweeteners. Zevia has grown rapidly and is now distributed in more than 30,000 retail outlets across the US and Canada.
From 2005 to 2009, Mr. Spence was President of Levlad, a personal care manufacturer known for its natural brand Nature’s Gate.
In 1995, he founded SPINS to introduce sophisticated marketing information services to the rapidly growing health and wellness industry. Spence served as the company’s Chief Executive Officer for eight years, tracking the sales of more than 300,000 natural and organic products, before selling SPINS to private investors in 2004.
Prior to founding SPINS, Mr. Spence served as the first Vice President, Sales & Marketing for the Kashi Company from 1992 to 1995, a manufacturer of natural cereals based in La Jolla, California. He has also held positions at Harvard Business School’s Division of Research, the Center for Leadership and Career Studies at Emory University and United Parcel Service’s International Marketing department.
Mr. Spence holds an A.B. magna cum laude from Harvard College and an M.B.A. from Harvard Business School. He resides in Los Angeles with his wife and two daughters and is an avid athlete, having completed over 40 triathlons and trained in martial arts such as Brazilian Jiu-Jitsu, wrestling, Shotokan Karate and Muay Thai kickboxing.