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Charles Rubin discusses the Golden Age of advertising in the 1960s

Posted: February 25, 2019 at 6:58 pm   /   by   /   comments (0)

Charles Rubin, a best-selling author, a Clio-award winning advertising director that has a new book out, Leaning on Thin Air, which tells the story of the Golden Age of Advertising in the 1960’s joins Enterprise Radio.

This episode of Enterprise Radio is working in conjunction with the Author Channel.

Listen to host Eric Dye & guest Charles Rubin discuss the following:

  1. Your latest book, Leaning on Thin Air, takes the reader into the Golden Age of ad agencies in the 1960s through lead character Bob Bronson and parallels some real life experiences you faced as one of the nation’s top ad writers in the 1960’s. What was the impetus for writing this book?
  2. You were one of the original Mad Men. Why were the 60’s considered the Golden Age of Advertising?
  3. Has advertising changed for the better or worse?
  4. You also wrote a best-seller, Don’t Let Your Kids Kill You: A Guide for Parents of Drug and Alcohol Addicted Children, in which you provide practical advice on how parents can help themselves and families when dealing with addicted children. What motivated you to write that book and how are its lessons still relevant today?
  5. You were also married to Betty Bethards, who authored The Dream Book: Symbols for Self-Understanding, the most popular book on dream analysis in the world which has sold close to a million copies worldwide. That book still sells. Why is Betty’s work still relevant today and what are you doing to keep her spirit alive?

Charles Rubin was born in New York City. A Marine Corps veteran and former Clio-Award winning advertising director, Charles is a past recipient of the PEN Award for his book, 4-F Blues: A Novel of WWII Hollywood. He has been interviewed on CBS, NBC, ABC, Fox and the BBC, amongst others. A onetime resident of both London and Cambridge, Charles now resides in Sonoma County, Calif. and serves as the president of the Inner Light Foundation.

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