Brand transparency, thought leadership & agility in the midst of a pandemic
Listen to host Eric Dye & guest Julia Lytle discuss the following:
Where does the name Che Consulting come from & how does it relate to what your company does?
What impact has COVID had on your & your clients?
Has Che Consulting made any pivots as a result of the pandemic?
What is one piece of advice you would give to a business owner struggling to adjust with quarantine, city lockdowns, etc.?
How do you view the importance of thought leadership relative to things like COVID & the Black Lives Matter movement?
Where do you see Che Consulting in five years? What does success look like for you?
Tip: During times of change & uncertainty, it’s important for business owners (whether deemed “essential” businesses or not) to lead by example in supporting one another & the communities they serve.
A brand catalyst, Julia’s love for socializing long ago developed into a passion for connecting people and brands with symbiotic goals.
Since graduating from Boston University’s College of Communication in 2014, she has worked in public relations, digital & social media and event marketing across a variety of industries, including nonprofit, consumer products, sports and tech. Her work with Kellogg’s in Battle Creek brought her from Boston to Chicago in 2016.
After leaving agency life and completing a seasonal contract with Turner Sports in Atlanta, Julia entered freelance life full-time in Chicago. She started Che Consulting in July 2019.
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