Are You Managing Your Marketing Emails with the Right Strategy?

Email marketing is one of the most effective ways of generating leads. Research shows that audiences who have been marketed certain products and services by email are more engaged and responsive than audiences that any such form of marketing has not targeted. More contemporary forms of marketing, such as social media marketing, have grown in popularity in recent years. Older forms such as telemarketing remain pervasive as well. But they aren’t very good at delivering consistent and progressive results. Your brand could benefit from a good and well-rounded email marketing campaign. However, to guarantee business success and growth, it is essential that you also have a great marketing strategy. To ensure that you give your brand the best chance, we have compiled a list of some pointers that you can keep in mind as you deploy your campaign. You can consider these if they resonate with you; we hope you find these helpful. 

Maintain an Email List 

An email list is a database containing the email address of clients and subscribers who willingly engage with you and have opted to hear from you actively. You need an active and working email list to maintain consistency in your campaign. These people want to receive marketing communication and are open to reading emails and any additional information you may wish to provide. You can maintain a thriving email list in many ways, one of which is by creating a lead magnet. This aspect engages the interest of your target customer and can be in the form of a coupon or any attractive offer in exchange for their email address. Alternatively, you can also use email-finding tools to help you start building a solid list of contacts, to begin with. Once you have an initial email list, make sure that you clean it and maintain it routinely. Pay attention to things like soft bounces, which may indicate service issues on the part of your recipient, as well as hard bounces, which are email addresses that are no longer active. You can get rid of these and save yourself the resources you can direct towards the functioning and active email address you acquire. 

Pay Attention to Email Design 

Your email design will consist of your subject line, the email body as well as the call to action. Why is it important? Well, your subject line will be the only aspect of your email that will initially be visible to your audiences. You want to try and make it as captivating and attractive as you can. Make sure that it catches the eye and grabs attention! You want your email body to be engaging as well. Do your research and ensure that your content is meaningful and relevant. Also, give some thought to its visual appeal! Try to stay away from a black and white email format. Use color – the truth is the inner child in all of us feels more interested this way! You can introduce the element of color in the form of photographs or the font of the text, but make sure that it is easy to read. You may even want to introduce some animation. Finally, your call to action is any action you want to encourage your reader to take. You can insert links that direct them to your website but ensure that the interface is easy to navigate and interact with. 

Automation and Time Management 

Curating and deploying an email marketing campaign can demand a lot of resources and energy. You can cut down on this exhaustive effort and save many working hours by simply automating your campaign. This marketing technique allows you to send an automated email to selected customers at specific times determined in the customer life cycle. As a result, it is more time-efficient. However, it requires you and your employees to invest minimum effort, as it pretty much runs itself, so you can forget about it after it has been set up. You may then wish to direct the time you save to other aspects of your business. If you find this process tough, try to consider enlisting the help of Klaviyo experts to help you in this area. 

Define your Goals Well

Nothing drives a project forward than clearly defined goals and equally well-planned milestones along the way. When creating your email marketing campaign, ask yourself what you want to achieve through it? It doesn’t have to be just one thing; it can incorporate various facets of your business. It doesn’t even have to be something that generates immediate results, as long as the progress is consistent, measurable, and upwards. These goals can include increasing sales, promoting customer loyalty, increasing brand awareness, generating more leads, and building a good reputation in the market, among others personally relevant to you. When you have a set of well-defined objectives, you will plan your strategy better and be more effective in achieving your results. At the same time, you will feel more motivated and encouraged to keep working on your campaign with the same involvement and vision as the starting point.