AI-Driven Content You Should Expect to See in 2023
Advances in artificial intelligence (AI) mean machines have better natural language patterns that sound more human-like. As computers grow smarter, expect to see them come alongside creative types more and more frequently as predictive text and other features improve.
What AI-driven content can you expect as we move into the year 2023?
What Is the Most Advanced AI Right Now?
Deep learning is where scientists feed machines all types of data and the computer learns as it goes along, eventually making decisions and solving problems on its own. Although the technology has grown rapidly in recent years, it still isn’t 100% perfect at creative endeavors.
For example, AI might be able to spit out a 500-word article, but the order of the words will sometimes be off and the language may sound formal or stilted. The future of AI-driven content still has a long way to go and may never fully be operational without the helping hand of a writer, videographer or editor behind the wheel.
Statista predicts the global AI market will reach $500 billion in 2023, an increase of $67.2 billion in a single year. The rapid growth of the industry is almost certain to drive more AI-created pieces to content hungry consumers.
What AI-driven content should you expect to see in 2023 and beyond?
1. Find Topic Ideas
Where AI comes alongside writers is in the generation of ideas for new topics not yet covered. A machine can assess top search engine results in minutes and spit out ideas for things people are searching for and need more information on.
AI-driven content might work to help creators with the focus of a piece or analysis of a current article and what needs changed to better match the intent of those searching a particular keyword.
2. Enhance Photos
Have you ever had a hard time finding just the right image to match a piece of content? AI offers some unique possibilities in this area. Digital imagery is where a machine views millions of photos and generates a new one based on others that best matches the natural language prompts in a piece. AI art generators can take a blah image and make it into something spectacular, working alongside graphic designers and artists to create truly unique and relevant images to match other content.
3. Improve Customer Experience (CX)
Experts predict CX spending technology will be $641 billion this year. Companies see why it matters whether the customer is happy with their experience and how they can keep them engaged. AI technology can track response to content, social media posts and even send alerts to campaign managers and marketing teams. Expect to see content that matches machine predictions for better CX.
4. Create Visual Content From Text
In October, Google announced Imagen Video, which will be an AI-driven text-to-video program that creates a 1280 by 768 video at 24 frames per second all from a written prompt. How effective the videos will be at marketing remains to be seen, but expect to see more and more video content in 2023 and beyond. As consumers gobble up any visual content companies produce, they’ll seek better and faster ways to create new features.
Where Will AI Take Business Next?
2023 will likely be a year filled with big changes in machine learning, natural language prediction and content creation. Although computers are smarter than they’ve ever been, they still lack the spirit of a human plugging away behind a computer keyboard.
Where you can expect things to change is in the tedious tasks involving research and editing. Writing will become faster as machines predict words the person might type. Editing will be more efficient with fewer mistakes. Creators can focus on the more creative aspects of coming up with beautiful phrasing and fresh ideas, while the computer handles grammatical and basic tasks more efficiently.
Eleanor is editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.