Advancing the human condition through food and beverage
Roberto Haraldson, CEO & co-founder, Tree Below Zero and an advocate for food and beverages with the power to advance the human condition joins Enterprise Radio.
Listen to host Eric Dye & guest Roberto Haraldson discuss the following:
- Explain what a functional beverage is, and how it fits in the world of sports or performance drinks.
- You offer a product with CBD – what is that chemical, precisely?
- Are CBD beverages, food items and supplements considered a cannabis product, and will non-cannabis users want to stay away?
- What precisely is the market opportunity for CBD-enhanced products?
- Tell me about your company name?
Roberto Haraldson is a serial entrepreneur who brings his artistic, musical, technical and business skills to Tree Below Zero with co-founder Francis Mohajerin to offer people the power of enhanced wellness through CBD-infused functional food products. He brings a strong sense of mission to his work, as the impetus for Tree Below Zero was to harness the power of CBD to alleviate his father’s suffering from the effects of dementia.
Prior to Tree Below Zero, Roberto founded the entertainment industry’s first visual effects representation agency in Los Angeles, “Farmers & Artists,” an outcome of his experience serving as technical video specialist on such iconic television fare as The Simpsons, the X-Files, Seinfeld and more.
Prior to that, he was a pioneer on the artistic side of the industry, fronting several punk rock bands and touring with Fugazi, Dave Grohl, Gwen Stefani and Beck. His musical background powered initiatives in industry-related publishing and music production.
He is currently actively involved in politics, and resides with his family in Los Angeles, CA.
Tree Below Zero™ is an award-winning division of ACME Naturals of California, committed to delivering wellness, good taste, and balanced living through mindful hemp-based products, and whose mission is Advancing the Human Condition™. Tree Below Zero is the first-in-market to offer FDA-compliant hemp CBD-infused sparkling waters flavored with natural juices in cans. The brand’s line of hemp oil extract-infused products are derived from industrial hemp, legally grown in the USA. ACME Naturals and Tree Below Zero are led by founders Roberto Haroldson, CEO, and Francis Mohajerin, President. The company is headquartered in Los Angeles, California.
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