If you’ve recently opened a franchise, you’re probably relieved to have a lot of the legwork of starting a business done for you. After all, when you’re running a franchise, you don’t need to worry as much about name recognition or building a brand, since all of that work has already been done for you. That being said, if you want to make it with your new business, you’ll want to make sure you stand out from the crowd.
In order to stand out from the competition, you’ll need to think outside the box while ensuring that you adhere to the guidelines set forth in your franchisee agreement. Here are five tips for making your franchise stand out that you should keep in mind if you really want to succeed as a franchisee.
Get a franchise loan
Many of the tips on this list require money in order to execute. If you’ve just launched your business, you may not be completely financially solvent yet, which means it can be tricky to really build the kind of word of mouth you need in order to find success as a franchisor. Thankfully, companies like Franchise Lenders exist to help you bankroll the initiatives you need to in order to make it in the franchise business. From SBA Express loans to equipment leasing, marketing for franchises and more, you’ll find everything your franchise business needs from a group like Franchise Lenders which explicitly serves franchisors.
Boost your local SEO
If you want to increase your foot traffic, you’ll need to boost your organic web traffic, too. Boosting your local SEO (or search engine optimization) is one way to do this so that you know you’ll show up in users’ searches when they Google your franchise. SEO depends on a variety of factors, from how your website loads to what sort of online presence you have and how frequently specific keywords appear on your website. While this can take a lot of time and energy, an experienced team of experts, like the SEO pros at Peaks SEO Agency, offer a full-featured solution for handling your search engine optimization. This makes it easier to focus on running your franchise as a business owner, all while another group handles your web design and SEO strategy.
Claim your Google My Business page—and your Yelp page, too!
Two easy things that you’ll want to do yourself are to claim your Google My Business page and your Yelp page so that they show up when people search for your franchise location. This can be incredibly helpful, as it can serve as a source of customer feedback via submitted reviews and star ratings. Managing these pages for your business yourself helps you respond to different feedback you might get, which shows how seriously you take your franchise and your customers’ opinions.
Run targeted ads on social media
Although you’ve got name recognition as a franchise owner, you still need to ensure that interested customers know that you’ve opened your location and are ready for business! Running targeted ads on social media is a great way to do this, especially because it’s easier than ever to boost posts to customers that already have an interest in your business and are in your location. With just a few clicks, you can increase awareness about your franchise—and reap the rewards that come with social media’s high ROI!
Hire great employees
When it comes to choosing between one franchise and another, a lot of times customer service is a major deciding factor. Nowadays, there are plenty of franchised restaurants, coffee shops, and other businesses in major cities. However, the ones that consistently get business are the ones that consistently provide great service. By hiring employees who take pride in what they do, you’ll increase the likelihood of attracting repeat customers.
