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5 Marketing Tricks Every Transportation Company Should Try

Posted: September 9, 2019 at 6:51 pm   /   by   /   comments (0)

What better way to attract new customers than to implement effective marketing strategies? Just like any other industry, transportation companies need more customers to grow their business. But from hiring a specialist to implementation, creating a comprehensive marketing strategy can be expensive. With the help of transportation business loans, you’ll have the funds you need to market your business. 

You don’t have to hire a marketing professional; just be sure to follow these five marketing strategies to help you get started. 

  • Market Your Services on Social Media

A 21st-century marketing strategy can never be complete without social media. Build your social media accounts on Facebook, Instagram, and LinkedIn. An active social media account builds credibility and trust with your customers and provides an avenue for them to reach you easily. 

Your customers will most likely look up your company on social media before deciding to do business with you. Be sure to include the necessary information – your address, business hours, website, and phone number. Also, make sure that the details are accurate and updated. 

Post pictures, exclusive details, promos, and other updates on your social media pages to keep your followers in the loop. In addition, social media is an easy way to gain customer feedback and recommend your services to friends and family. 

  • Sponsored Ads on Facebook

Sponsored Facebook ads go hand in hand with social media marketing. Not many people realize it but Facebook advertising is an effective way to promote your transportation business without spending thousands. Facebook ads are great because you can target your ads to the right audience based on age, location, career, interests, and more. 

For instance, you can market your transportation business through Facebook ads and target people within your geographic market who are over 20 years old. This means that your ads will be seen within the location of your choice and viewed by adults who’ll likely need your services. 

  • Trade Association Events

Trade shows and associations is a great way to market your services and network with other companies. For example, if you’re looking to hire more drivers, you can attend and set up a booth at an industry trade show for transportation businesses. 

However, setting up a booth costs money and takes time. If you’re not too keen to make a stunning display, you can become a sponsor instead. Generally, being a sponsor means you get to have ads on promotional materials, as well as on-site advertising. Trade show attendees will see your logo and brand everywhere.

  • Make a Website

You may not think a website is necessary, especially if you’re doing well on social media. However, most prospective customers look for transportation services on the web. So if you don’t have a website, you’re definitely missing out on additional revenue. 

Your website should have all the relevant information such as your contact details, business hours, services you offer, and more. It’s important to have a user-friendly web design and it should be fast. Otherwise, your customers will lose patience and leave your website. It should also contain essential pages like your Privacy Policy, Terms and Conditions, About Us, and FAQs. In this way, you’ll be able to build credibility. 

  • Outdo the Competition

Another way you can market your business is to outdo the competition. Check out what they’re offering and see if you can outshine them. If you’re competing with bigger companies, use social media to your advantage, as well as websites and newsletters. You can also offer bundles and promo packages that interest your audience. 

Another way is to outdo your competitor’s pricing strategies. However, if it isn’t realistic for your company, you can focus on customer relations and personalized service instead. Larger and well-established companies struggle with personalizing their service. Remember the names of your customers, make them feel welcomed, chat with them, and make them feel they’re important. Show them that you care and let them know why they should do business with you. 

Transportation Business Loans for Your Transportation Company

Trying to market your transportation company in a cutthroat industry is not easy. But with persistence and effective marketing, you’ll be able to grow your business in no time. If you need working capital to fund your marketing efforts, SMB Compass offers different types of transportation business loans. We also have a team of professionals that’s ready to pick up the phone and answer your inquiries. Call us today at (888) 893-8922 or email us at info@smbcompass.com for a free financial consultation. 

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