At a tradeshow, vendor event, or conference, you’re often in a room full of people all selling products or services in the same industry. Your marketing depends on standing out from the rest of the crowd and name recognition over the long term. Giveaway items are one of the best ways to keep your company on people’s minds. As potential customers walk through the tables picking up the “swag,” they’ll want to hear more about what your company offers.
Here are five of the best products to guarantee you’ll stand out and your company’s name will stay in mind:
Custom lip balm is an excellent choice for marketing because every time potential customers use it, they will see your company as useful to them. They will likely use the lip balm several times a day, keeping your company at the top of their mind. Custom lip balm is also affordable to you, so you’ll be able to pass out many items.
Especially if your company works in healthcare or wellness, SPF lip balm can signal your intention to keep customers safe from harmful UV rays. Novelty lip balm, particularly lip balm sold in spheres, can help you set yourself apart. Natural and organic lip balm will attract more health-conscious customers with clean ingredients. Depending on your clientele, providing them with shimmer or tinted custom lip balm could really make them see your company as someone that knows their needs.
You can never go wrong presenting potential customers with a pen that has the company logo. Though the design is important, people will use pens that function best, so look for a pen with a smooth writing function and beat the competition.
Especially at large events during COVID-19, everyone is looking to stay safe and will reach for the hand sanitizer. If that product has your company’s logo on it, potential customers will see your name again and again. This is a useful item that also sells for low prices in individual wipes or mini bottles.
As consumers move away from buying bottled water for big events, people want to protect the environment by refilling their own water bottle. Give them this giveaway item, and they will remember your company every time they get thirsty.
Bags and umbrellas are also useful items to many people that will bring your brand to the forefront. They will advertise your brand name as people walk around with your logo on display. However, umbrellas are more expensive per piece, and many people have a stack of bags by the end of any event.
Choosing a Custom Lip Balm for Your Marketing Giveaways
Now that you know the options for marketing items, you should look for a company that will print your logo in high quality on whatever type of item you choose. You can buy custom lip balm in bulk for fairly low prices, and find the best flavors, colors, and lip balm type for your clientele.
