4 Tips for eCommerce Success in the UK

Since time immoral, the greatest success stories in the commercial arena have been met by individuals and institutions making significant influences in bridging the gap between buyers and sellers. eCommerce is one such invention, a technology that dawned a new face on the commercial arena; buyers and sellers can now buy and sell goods respectively from the comforts of their locations subject to the internet.

The United Kingdom ranks among the top regions in the world with an eCommerce success story. This accomplishment is majorly tied to a citizenry with a huge purchasing power and top-tier internet infrastructure. If you are considering venturing into or improving your UK-based eCommerce business, agencies like RVS Media are unfolding practices that could yield your business unmatched positive results:

  • Your eCommerce platform is your chief marketer; work on it to perfection

In the year 2017, the UK had a total population of approximately 65 million, with her active internet users standing at approximately the 59 million mark. Statistics also indicate that 87% of UK’s population shopped online as at 2017.

To meet the demands of such a high promising population, you need a website where your customers can seamlessly browse through your categories, make their orders, eventually pay and receive their deliveries within the shortest times possible.

Since eCommerce platforms need more than just what HTML or WordPress can provide for a website, you can take advantage of Magento Agency UK that provide not only web design and development solution but also everything else aimed at optimising your scope of eCommerce environments such as performance monitoring and reporting analytics. This includes localising your web content which has boosts your conversion rates by averagely 70%.

  • Understand the needs of your target market

Even as you perfect on your eCommerce platform, matching the needs and expectations of your customers is the best avenue to winning their trust. Conduct market research on the existing market gaps and improve on the existing challenges. Identify your customers likes and dislikes, and focus on the former as you avoid the later. For example, a report by Penton Research indicates that eCommerce platforms are losing millions worth of revenue because of customers displeasure with sites that don’t list local currency as a payment option.

  • Give your customers a personalized approach

Different UK buyers have different expectations of the services they enjoy on various eCommerce platforms. The most common of the expectations by the buyers is a proactive approach to the problems they encounter while making their purchases. To make every buyer on your platform feel valued, follow up with them on every dissatisfaction they encounter on your platform through emails, live chats, phone calls, and other efficient and proactive methods of communication.

  • Up-selling and cross-selling will earn you more revenue

Finally, for every goods and service that you provide, you can always consider tagging them along with other complementary goods and services. Overly, shoppers do not love the hustle of checking out with different complementary products from several platforms. For example, if you are selling shoes, a buyer would expect to check out with compatible a shoe cream or shoe polish for every pair of shoe that he or she will purchase.

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