Ever since Tinder’s emergence onto the dating scene, several other dating apps have sprung up with each developer trying to outrank Tinder. From dating apps targeted at men looking for hot Belgium women to mere matchmaking services, it’s easy to find several Tinder knock-offs these days. Of course, some of these apps have simply died off silently due to an inability to pull in the required numbers.
This brings us to the big question: how do you create a successful dating app that won’t flop? Here are some steps you could follow:
Take notes from your competitors
Like we just mentioned, the dating app industry is already saturated with numerous apps and websites, some of which are dominating the scene. As such, if you’re looking to create a successful dating app, you’d need to learn from your competitors and figure out what they’re doing right as well as their weak points.
What are their key selling points? Do they have any unique features that set them apart from the rest? A great way to learn from/about your competitors is by studying their user reviews. Users will always point out areas that they’re satisfied with and any drawbacks they noticed. This will give you a clear idea of the features you need to include and the mistakes to avoid.
Create an efficient matching algorithm
An efficient matching algorithm is one of the turning wheels of any dating app. Without a matching algorithm, your chances of ensuring user satisfaction are pretty low. Users who sign up to dating apps expect to meet and be matched to other users that closely meet their preferences. So how do you do this?
One of the commonest matching algorithms is the geolocation-based algorithm where users are matched to people who live within the same geographical location as they do. This makes the entire dating process easier for all users involved.
Another way to create an efficient matching algorithm is by using user behavior analysis to make recommendations. For instance, you could use their interests, bio, and search activity to recommend possible matches for them.
Invest heavily in features
When it comes to creating a successful dating app, you want to include all the features that users may possibly need. The more advanced features you offer, the higher your chances of ensuring user satisfaction.
Here are some important features you might want to consider:
- Filters: Regardless of how efficient your matching algorithm may be, there’s still a huge chance that it may not provide users with accurate matches all of the time. As such, you may need a filter that helps users filter matches based on certain factors like age, location, preferences, etc. This will help to ensure that they find exact matches.
- Messaging: What’s a dating app without a messaging channel? When developing your app, you should create advanced messaging channels that aren’t only text-based but also audio and visual based.
- Search buttons: Search buttons put users in charge of the entire process and offer them a more personalized experience.
Satisfy your users’ basic needs
Most people who use online dating apps just need one thing: a seamless experience that protects their privacy and safety. Now, this may seem like a tall order but it’s really the barest minimum if you want your app to be successful and not end up in the trenches.
As such, you’ll need to put in advanced security measures such as a verify profile button that ensures that only verified users can use the app. This will lower the number of catfishes and scammers on the app and ensure user safety. You’ll also need to provide a banning or blacklist option that allows users to get rid of any person that might be harassing them. This way, you can ensure that your app is safe for all and sundry to use.
The safer your app is, the more likely people would be to use it.
Creating a successful dating app is no easy task, especially when you consider major competitors like Tinder and Bumble. However, the tips listed above will ensure that your app meets the basic requirements for success. If apps are not for you, try speed dating in London with Naturally Dating where you can meet people face to face.