Packaging design is a key selling point of a product — it can either make or break its success. Companies today are aware of the importance of packaging design, so they invest a lot of money on market analysis, material research and great visual concepts in it.
A great packaging design should be functional and visually appealing — a glamorous wine bottle should also be opened, right?
Before a product goes to the shelves to sell, companies need to invest in a lot of research to ensure there is the perfect balance of branding, functionality and beauty. Recommends Blue Meta, which is the source of these 3 tips and is one of the companies leading in Package Designing in Vancouver.
First impressions matter a lot in product packaging. Customers choose to buy a product, simply from the way it looks. They arrive at a judgment of a product within the first seven seconds of seeing it.
Subsequently, consumers arrive at decisions about purchases they make when they’re in store, such as when standing in front of a rack in a supermarket looking at the product packaging.
Consumers make decisions about buying a product before they become aware of it, and the major part of the unanticipated decision is influenced by the visual impact that the product has on them.
Package design Vancouver is important and besides the tastes, fonts and color, it also appeals to consumers’ emotions. This is an assurance trait of a great brand identity and promotes consumer loyalty.
Let’s look at the following 3 proven-tips for packaging design that will compel customers to buy a product or service:
Realistic Portrayal
Designers try to portray the product in the most perfect way possible. For example, the design showing a cookie drenched in chocolate, when in reality it’s a simple chocolate flavored biscuit. Or showing fresh cherries on fruit yogurt when in reality it’s just yogurt with little fruit content.
Do not portray a product in the packaging design that it actually is not. You will be misleading consumers, which in the end leads to disappointment and rejection. As a result, your brand will get poor sales and a bad brand image.
Your design of the product packaged should show honesty. Consumers expect some form of “face lifting” but going to the extent that what they find in the product is entirely different from what is portrayed in the design comes out as dishonest.
Consumers want to be treated right, so a designer should portray the product in the best real-life scenario as possible.
When you create false impressions, most consumers notice those flaws. When you attempt to hide flaws, it leads to unrealistic customer expectations. Consumers have poor experiences when assumed standards aren’t met.
They will become frustrated, which drastically changes into anger.
You will come out as honest in your packaging design through proactive messaging aligned with your core brand values.
Authenticity
Consumers value authenticity and personal identity. They deeply care about investing in a brand that is far more than just an easy sale. Your packaging design should demonstrate that your brand is authentic and is trusted.
Your product packaging design needs to start with great brand identity as this instills trust. Consumers expect the packaging design to be a part of something bigger — not just an ad selling.
The messaging on the design should be intelligent, thoughtful and inclusive. Try not to prove that you’re right and someone else is wrong. Try to include everyone together.
Follow your talk with action. This will authenticate your claim and show you are value driven. For example, if you sell physical products, use sustainable design in your product packaging, acquire equitably-sourced materials, and showcase your company’s values.
You will create loyal, long-term customers, and sell steadily, even exponentially if the design of your product package creates branding that speaks to the values of consumers.
Practicality
Creativity can be deeply rooted in some designers such as connected packaging. However, there comes a time when creativity gets in the way of practicability. Creativity gets the upper hand in labeling and wrapping. But when it comes to the actual shape, size, and functionality of the product — the more practical the more sales it gets.
In the packaging design of the product, it should be showcased how practical the product package is in real life. For example, when the ketchup bottle was turned upside down, the sales became exponential.
Designers often go the conventional way which is a lost opportunity for innovation. The design of the product package should showcase how easy it is to use the product in the housing, when carried, or in store.
To achieve practicability, designers should ask questions like: Is it easy to open the package of the product? Is the package resealable? Will it appeal to consumers on the store shelf? These are some of the questions that designers in package design Vancouver need to look at in order to achieve practicability.
Being practical in the design of the package will solve most of the packaging design challenges.
Packaging design allows you in a second time frame to catch consumers’ attention and convey the benefits of your product over the competition.
