Stress free marketing for your events with EventKloud

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Alex Cohen, Co-Founder of EventKloud, who helps businesses meet the goals of their events, do more stress-free marketing and use their data to throw better events joins Enterprise Radio.

Listen to host Eric Dye & guest Alex Cohen discuss the following:

• What is Event Marketing? And how is it different from regular marketing?
• There are a lot of event companies in the space, what makes you different?
• Bring this to the practical level for our audience – what do you do for them, and what can they do right now to improve their events?
• What are the trends and best-practices you’re seeing in the Event & marketing industries?
• You mentioned Audience Intelligence – what did you mean by that?
• If you could give event professionals one piece of advice, what would it be?

Duration: 11:55

Alex Cohen is a co-founder and head of Business Development at EventKloud, a company working to help businesses promote events, engage their audiences and improve by tracking what works.

He grew up in Bethesda, Maryland and graduated from Yale with a degree in philosophy. He moved to DC and, while working in politics for different campaigns and think tanks, he experienced first-hand the difficulties of marketing events to various audiences, and trying to achieve specific event goals.

Alex was inspired to enter the startup scene after working for a venture capital firm in Tel Aviv in 2011 and partnered with his co-founder Randall Olade to work on EventKloud and bring a data-driven and intelligence based approach to the process of marketing events.

Website: try.eventkloud.com