Launching a Contender with Monique Honaman
Monique Honaman, Co-Founder of a new Concept-to-Consumer (C2C) company called Contender Brands joins Enterprise Radio to discuss their entrepreneurial journey.
Listen to interview with host Eric Dye & guest Monique Honaman discuss the following:
- Tell me about Contender Brands. Why did you launch the business? Tell me about your products.
- Tell me about some of the early successes you have had in launching the business? Challenges?
- What are your top 3 lessons learned in launching a new business?
- Give us a preview of 2018. Where can our listeners find you and your products / services?
Contender Brands, Co-Founders Justin and Monique Honaman believe that differences are to be valued, that collaboration brings new ideas, that rules are to be broken, that engagement with others should be authentic, that change is good, that smart risks are fun, that life should be an adventure, and that sometimes you just need to listen to your heart and trust your gut.
The first two products they have launched include a get-to-know you card game called Cocktail Farty, and a fully-illustrated children’s book about the role of a step-parent called “Bonus Dad! Bonus Mom!” Coming soon is a T-shirt line called Contender Tees, and a portable ring cleaner called Ringo (you can clean your ring on the go with Ringo). Justin’s professional expertise encompasses an eclectic mix of data analytics, business intelligence, and strategic business development, primarily in the retail and consumer packaged goods industries. He holds a BSIE from Georgia Tech, and an MBA from Auburn. He mixes his left brain analytics with a strong right brain creative side and loves to write, sing music, and perform. He has written three books and is the host of ContenderCast, a podcast whose mission is to shine a light on bright ideas.
Monique’s professional background includes 20+ years in the human resources and leadership development arena, not only working at a corporate level, but also leveraging her entrepreneurial expertise to found and lead several companies. She holds a BA from the University of Michigan, an MLIR from Michigan State University, and a JD from Albany Law School. Monique is also an author of four books, and a speaker and blogger on leadership and relationships.
When not sitting on their back porch brainstorming new product ideas, they enjoy diving, hiking, boating and adventure travel with their two teenagers. When they need a break, you will find them curled up on the couch with their rescue dogs as Justin gets lost in a movie, and Monique gets lost in a book. Sadly, neither enjoys cooking, and both agree that popcorn makes a great dinner!
People also listened to this: Play to Your Strengths: Unlikely Pairings Can Be Your Greatest Success Story