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Enterprise Radio, EPN News, Exclusive Interviews, Sales / Marketing

WordSouth, a content marketing firm serving electric utilities and telecommunications companies

Posted: March 3, 2013 at 10:07 am   /   by   /   comments (0)


Stephen Smith, the founder and president of WordSouth, a content marketing firm serving electric utilities and telecommunications companies across the Southeast joins Enterprise Radio.

Listen to host Eric Dye & guest Stephen Smith discuss the following:
  • Your company does a lot of work with rural telecommunications providers. What are’some of the challenges that industry is facing?
  • So how is WordSouth using content marketing to help these companies meet these challenges?
  • From an editorial standpoint, what are some of the goals utilities should keep in mind when creating content for their customers and subscribers?
  • How has the idea of partnerships impacted this regional telco magazine?
  • How important is structure and planning to the successful launch of a content marketing program?

Duration: 19:06

Stephen V. Smith has been writing about people, business, politics, utilities and other mysteries for 22 years. An award-winning writer and photographer, Smith left the newspaper business and launched WordSouth on New Years Day 1996. The company focuses on serving the rural electric and telecommunications industries, helping clients tell their stories through a variety of channels. With the help of his wife and business partner Michele, Smith has built a team of professional writers, designers and project managers that brings a structured approach to developing and deploying content for WordSouth clients.


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