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Why should we replace the business plan with Cynthia Kocialski

Posted: September 13, 2012 at 9:44 am / by / comments (0)

Cynthia Kocialski, the founder of three companies – two fabless semiconductor and one software company joins Enterprise Radio to talk about why we should replace the business plan and more. Cynthia is also the author of several business books on start-ups and entrepreneurship and has been involved in numerous start-ups and has served on advisory boards. Prior to this, she held technical, marketing, and management positions at corporations such as IBM and Matrox Electronics.

Listen to host Eric Dye & guest Cynthia Kocialski discuss the following:

  • Why did you create the training course that you offer?
  • You speak of replacing the business plan. Why?
  • Why is the concept of business experiments so important and powerful?
  • This course also includes a lecture on common mistakes. What can you tell us about this?
  • You wrote an e-book to go with the course. How does the e-book complement the training course?

Duration: 12:48

Cynthia Kocialski is the founder of three companies – two fabless semiconductor and one software company. What makes her unique is that she has experienced many start-ups see them from the inside out, including the day-to-day trials and tribulations, not just the milestones and status presented to passive investors andoutsiders. In the past 15 years,she has been involved in dozens of start-ups and has served on various advisory boards. These companies have collectively returned billions of dollars to investors. Many of these start-ups were stellar successes of the hi-tech industry and others were the failures that closed without any fanfare at all. After that many start- ups, Cynthia has seen what works, what doesn’t work. Cynthia has worked with established companies to bring start-up techniques and technologies to corporations desiring to process improvement and efficiency.

Prior to her work in the start-up community, Cynthia has held a wide range of technical, marketing, and management positions at major corporations. At IBM, Cynthia began by developing financial software to facilitate the tracking of sales and inventory for international operations. She later moved into development and engineering management working of scientific workstations. Finally, Cynthia transitioned into technical marketing and strategic planning role for graphics and digital video components for personal computers. At Matrox Electronics, Cynthia was the general manager, overseeing the R&D area of digital video and image processing component and add-in board product lines. Cynthia was also COO for a personal medical technology and services start-up.

Cynthia was raised in Buffalo, N.Y. and her career has taken her to N.Y.C., Washington, D.C., Miami, and San Francisco. Cynthia graduated of the University of Rochester with bachelor’s degrees in mathematics and applied statistics. She also has graduate degrees from the University of Virginia in both electrical engineering and systems engineering. Cynthia is the author of “startup From The Ground Up”. She also writes the popular Start-up Entrepreneurs’ Blog ( – observations, lessons, and stories of life inside hi-tech start-ups, and has written many articles on emerging technologies.

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