Why SEO Is a No-Brainer: 7 Key Benefits

SEO, or search engine optimization, is the practice of influencing a website’s visibility in the search engine results.  With countless businesses across every niche in every city, the competition for the top spots is cut-throat and requires the leading companies to earn and maintain a robust presence online.  SEO is the easiest way to do that because of the 5 key benefits below:

More Sales

High website rankings for keywords that have both purchase intent and a significant volume of searches lead to more website traffic and more sales.  In most markets however, the only way to secure those elusive spots is with the help of a strong SEO company due to the level of competition.

According to a Marketing Land study, the top business on page one of Google’s search results gets more than 31% of the traffic for any given keyword, while the entire second page (consisting of 10 businesses) gets less than 4%.  So, the difference in the volume of potential customers that contact you is dramatic. Considering the law of numbers, increasing sales is inevitable if you can make it to page one.

Less Tire Kickers

Don’t you hate it when customers judge you entirely based on price?  They seemingly ignore quality and opt for whomever can get the job done cheapest.  While it may be frustrating, the good news is that high website rankings diminish that type of customer.  People instinctively know that the top companies deliver quality results, which rarely comes cheap.  Because of that, you get a lot more calls from people who want “the best” and a lot less price-shoppers.

Increased Brand Awareness & Credibility

The businesses that consistently appear near the start of the search results are perceived to be the best, which increases their credibility.  Furthermore, showing up for a variety of different keywords improves brand awareness because people keep seeing you over and over.

Faster Results Through Data

SEO companies use tools like Google Analytics to collect actionable data, such as:

• The pages a user visits
• The keywords a user searches
• The browser used to access the website
• The location the user is searching from
• The user’s primary language

This kind of data helps SEO agencies improve the website accessibility, design, and SEO to better convert searchers into paying customers.  It also provides insight into which pages are more important to focus on for faster results.

Cost-Effective Marketing

Businesses use a wide-array of marketing methods that vary in price and effectiveness. TV ads for example can run between $200 and $1,500 for a single commercial.  There’s no way of knowing for certain whether you’re reaching the intended audience, which makes it difficult to measure ROI.  As another example, some businesses use cold-calling to generate leads.  It’s inexpensive because all you need is a phone and list of people to call, but it has a very low conversion rate.  In comparison, SEO is one of the most cost-effective marketing methods available because it’s aimed at people who are already searching for your product or service.

In the age of the Internet, the companies that take advantage of SEO have a better chance of success.  If you’ve never considered it before, now is the time to look.