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Emily Creek, the Senior Director of Customer Insights & Strategy for Stable Kernel’s Market Research division joins Enterprise Radio. Emily is responsible for developing and executing strategic qualitative & quantitative research projects that benefit clients and their customers.
Listen to host Eric Dye & guest Emily Creek discuss the following:
- First of all, could you share what does Stable Kernel’s Market Research company provide to its customers?
- Why is market research important right now and why should executive leaders pay attention and use it?
- What is a strategic way to start in terms of what questions to ask?
- How can the information/data provided by respondents as prospective customers be translated effectively into insightful intelligence?
- What are some scenarios where this approach has worked well and made a competitive difference?
- What best practices would you recommend to make this advice actionable by marketing deptartments, teams and agencies for 2024?
Emily Creek serves as the Senior Director of Customer Insights & Strategy for Stable Kernel’s Market Research Division. Emily is responsible for developing and executing strategic qualitative & quantitative research projects that benefit clients and their customers.
With over 15+ years’ experience gaining actionable insights, Emily has worked across a variety of B2B, B2C, and non-profit industries to refine and position brands, products/services, and messaging. She is passionate about helping organizations better understand their audiences and solve tough business challenges.
Emily holds a BA in Sociology & Psychology from Indiana University, a MBA in Marketing from Georgia State University, and a Principles of Market Research Certification from the University of Georgia.
To learn more, visit Emily’s LinkedIn Profile.
Website: https://marketresearch.stablekernel.com
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