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Authors, Enterprise Radio, EPN News, Sales / Marketing

What the heck is product-led growth? And why is it of rising importance?

Posted: August 20, 2020 at 10:09 am   /   by   /   comments (0)

Wes Bush, the bestselling author of Product-Led Growth and a renowned Product-Led Growth pioneer who has challenged an entire industry to find a better way to approach SaaS growth joins Enterprise Radio.

This episode of Enterprise Radio is working in conjunction with the Author Channel.

Listen to host Eric Dye & guest Wes Bush discuss the following:

  1. What the heck is product-led growth?
  2. Why is it of rising importance?
  3. Is it for everyone?
  4. What are the benefits of Product-Led Growth?
  5. What can companies do to become more product-led?

Wes Bush is a challenger. He’s challenged himself by running marathons, skydiving, and building a remote business. He’s challenged an entire industry to find a better way to approach SaaS growth. Wes is allergic to the status quo.

As founder and president of the Product-Led Institute, Wes spends his days teaching SaaS businesses how to flip the traditional sales playbook on its head and build products that sell themselves.

Wes holds a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo. A respected business consultant, Wes understands that flashy marketing and hard sells can’t replace the value a customer receives from an exceptional product.

A strong brand and social proof are no longer enough to build trust with the modern buyer. People need to try before they buy. Product-Led Growth turns that philosophy into an.

Website: https://productled.com

Social Media Links:
Facebook: facebook.com/wescbush
Twitter: twitter.com/wes_bush
Linkedin: linkedin.com/in/wesbush


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