What the heck is product-led growth? And why is it of rising importance?
Wes Bush, the bestselling author of Product-Led Growth and a renowned Product-Led Growth pioneer who has challenged an entire industry to find a better way to approach SaaS growth joins Enterprise Radio.
This episode of Enterprise Radio is working in conjunction with the Author Channel.
- What the heck is product-led growth?
- Why is it of rising importance?
- Is it for everyone?
- What are the benefits of Product-Led Growth?
- What can companies do to become more product-led?
Wes Bush is a challenger. He’s challenged himself by running marathons, skydiving, and building a remote business. He’s challenged an entire industry to find a better way to approach SaaS growth. Wes is allergic to the status quo.
As founder and president of the Product-Led Institute, Wes spends his days teaching SaaS businesses how to flip the traditional sales playbook on its head and build products that sell themselves.
Wes holds a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo. A respected business consultant, Wes understands that flashy marketing and hard sells can’t replace the value a customer receives from an exceptional product.
A strong brand and social proof are no longer enough to build trust with the modern buyer. People need to try before they buy. Product-Led Growth turns that philosophy into an.
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