What content can do for a small or medium-sized company with Aliza Earnshaw

Aliza Earnshaw is VP of Business Development & Client Services at AboutUs Inc. in Portland, Oregon & joins Enterprise Radio. She shares what content can do for a small or medium-sized company.

Listen to host Eric Dye & guest Aliza Earnshaw discuss the following:

  • Everyone seems to be saying that “content is king” and that content marketing is the hottest thing out there these days. What can content do for a small or medium-sized company?
  • If someone wants to do content marketing but doesn’t know how, what’s a good way to start?
  • What about social media? Do Twitter, Facebook, LinkedIn and other sites help you get more new customers?
  • If a company is B2B – say we’re selling widgets to other companies, not baby supplies, fashion or dog food to consumers – does social media really matter?
  • How do I choose the right social media platforms for my company? I don’t think my customers spend much time on Facebook.
  • What are the top things for one to avoid in content marketing and social media marketing?
  • What do I do if someone complains about my company in social media?
  • How should I think about ROI for content marketing and social media? I  understand it’s hard to measure the results, but I don’t want to miss out on the opportunity.

Duration: 12:55

Aliza Earnshaw designs content marketing and social media strategy for clients at AboutUs Inc. in Portland, Oregon. She manages the client services team and develops new business opportunities for the company.

Before joining AboutUs in 2009, Aliza was a staff writer at the Portland Business Journal for eight years, reporting on technology companies, higher education, banking and finance. She freelanced for the PBJ and a variety of companies in healthcare, technology and media for three years before joining the paper full time.

If you’re interested in learning more about content marketing and social media marketing, please contact Aliza at Aliza@AboutUs.com or Aliza.Earnshaw@gmail.com. Or connect with Aliza on LinkedIn or Twitter.

Related Web Site: www.AboutUs.com

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