What Are the Hottest Instagram Niches in 2022?

If there’s one thing that can be said with certainty it’s that Instagram has become one of the most efficient social media platforms in terms of making money. Whether you want to expand your existing brand or start a new enterprise, Instagram is there for you. The key to successful business on Instagram is getting familiar with the hottest Instagram niches in 2022, and choosing the right one for you. 

Long were the days when one would have to think hard about how to make money on the side. With the growing popularity of social media, this is no longer a problem. Currently, there are more than 3.48 billion people that use social media platforms, and if you are looking for one social media platform to do your business on, choose Instagram.

Generally, there are a lot of reasons why one should opt for Instagram when it comes to starting or promoting a business, some of the main ones are:

1. More than 80% of users discover new products and services on Instagram
2. About 90% of accounts follow at least one brand on Instagram
3. More than 200 million users visit at least one business profile daily

It’s safe to say that no matter if you want to promote US real money slots, new beauty products, or your clothing line, with a couple of aesthetically pleasing photos and enchanted descriptions you will get through the masses and attract customers.

Obtaining verification on Instagram is not something that is reserved purely for the super famous. Getting the blue tick can help businesses and professionals appear more legitimate and have a greater degree of trust with their customers. For more information, consider this resource on Instagram verification.

Finally, the best way to find your Instagram niche is first to get familiar with the hottest Instagram niches in 2022 and then study your potential competition. By doing this, you can find out exactly which niches are working and which ones are failing. Moreover, some niches might have huge competitors, so you might want to avoid these as a beginner. 

Source: Pexels

#1 Health and Fitness

Due to obvious benefits, the fitness and health industry is one of the most profitable niches on Instagram. Fitness brands as well as fitness influencers inspire and motivate their followers daily to lead a healthier lifestyle. This niche alone is enormous, so there are dozens of sub-niches to it, such as bodybuilding, weight loss, weight gain, yoga, pilates, gym, and many more.

If you are someone who genuinely enjoys living a healthy lifestyle, this niche is perfect for you. Otherwise, you will have to devote countless hours to something that does not bring you pleasure and on what you are not passionate about, which is, in the long term, a recipe for disaster.

Finally, always keep in mind that creators who fake it don’t make it far at all, therefore be authentic to yourself and you will see financial wealth.

#2 Travel

Everyone loves to travel so much that people will follow travel influencers even though they feel like they won’t visit those places in a long time. Why is that so? Well, the reasons vary. Some like to feel inspired and motivated to work hard in their lives so one day they can go and explore the world, while others are looking for their next destination.

Generally, travel is a luxury hence why it is important to mention that this is an expensive niche, even when you do travel on a budget. On the bright side, the content opportunities for this niche are pretty much endless, so you better believe you will get a lot of followers.

All in all, if you are someone who loves to explore different places and at the same time has money to do so, this is the best niche you can go for. You can bring your travel journey to the world either in the form of a picture or a video, the best scenario is if you combine the two.

Don’t forget that financial preparation for this niche is mandatory, especially if you want to start a business from it.

#3 Beauty

In a nutshell, Instagram is the place to go if you want to become a beauty influencer or a beauty brand. Why is that you might ask? Well, just think of how many girls are introduced to various beauty products through this app alone. To put it into numbers, today, more than 60% of teens discover and buy beauty products through social media as well as through influencers.

If you are into this niche, you best believe it can be highly profitable for you. What makes the beauty industry so lucrative is mainly that there is always something new to learn and do. Whether it is a challenge, collaboration with other influencers or brands, or a new makeup and skincare product, you can pretty much never run out of content.

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