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Jennifer Adams Bunkers, CEO and Founder of TruKid joins Enterprise Radio. Jennifer utilized her 15+ years of experience in sourcing, product development and manufacturing to create all-natural, quality skin and hair care products and education for kids.
Listen to host Eric Dye & guest Jennifer Adams Bunkers discuss the following:
- How did your company begin?
- What makes your company different?
- What do you do to engage the customer?
- How do you maintain relationships with customers?
- How do you decide what product to develop/ launch, and how do you know when to let an existing product go?
Duration: 7:43
When founder of mother of six, Jennifer Adams Bunkers, created TruKid, there weren’t many children’s products on the market for her to choose from; and much of the available products were chemical-filled and unhealthy…or smelled “yucky” according to her kids. One day, she discovered two of her kids playing with her wrinkle cream because they liked the smell. Realizing that she could use this, she set out to create products of ruer kids using natural ingredients and essential oils with scents that children love. In addition, she developed an easy system made up on products accompanied with fun, educational activities so kids can learn to take care of themselves.
TruKid takes care of babies and kids through their daily adventures to a peaceful bedtime with all-natural skin and hair care that families can trust. Committed to providing quality products and education to consumers in a safe, fun and effective manner, TruKid encourages kids to create healthy habits, starting with their skin.
In addition, TruKid wants kids to have fun while using our products. That is why we use brightly colored bottles, fun product names and employ a symbol system that kids can easily recognize. Our products aim to make it effortless for kids to take care of their bodies.
For additional information, tips, tricks and tidbits on healthy habits and fun kids activities, visit www.TruKid.com!
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