Gone are the times when the television industry has dominance and had control over viewership. During the 90s and early 21st century, television networks controlled what we watched. Today is the era of online and live TV streaming. People have the authority to manage whatever they want and whenever they like. This has increased the competition among different TV networks, and each one of them is attempting to offer their viewers the best programs to watch. Many prominent agencies are now analyzing consumer behavior to create programs of their likes and create quality content. As per reports, an average Canadian streamed approx. 3.8 hrs. in 2018. Indeed, the future of TV is changed and for good. If you belong to the TV industry and want to focus on business growth and increased viewing, here are a few things that you need to follow:
1. Create Multiple Channels
There was a time when only 3-4 channels reign the television broadcasting, and they used to telecast a mix of all kinds of programs, be it news, entertainment, kids, or sports. Each segment of viewership has a slot of time when their programs were shown. With the emergence of online streaming, hundreds of channels are in the race to produce viewer-specific programs. As the cost of video streaming has fallen, the demand for quality content has increased exponentially. To conquer and stay on top of the streaming TV business, one must build multiple channels with varied programs. Even though your audience will be limited, your business will show exponential growth and make profits.
2. Create HD Quality SHows
The streaming video quality has improved a lot from what we have seen in traditional TV broadcasting. Most of the shows are now created in HD quality, and to view them in HD, one must have a high definition TV. With improved technologies and bandwidth, creators will make shows in high pixel value with better imaging, audio, and video quality. To get an increased audience, the programs must be of high quality with improved surround sound.
3. Create Mobile streams
There has been a shrink in TV usage and purchase in the last few years. It is the era of smartphone users, and it has been increasingly growing with the emergence of online TV streaming. To stay abreast with the needs of mobile and TV users, you cannot ignore the latter. Programs and films must be created for mobile users to watch them in high quality without buffering issues. With more people purchasing smartphones, this trend is going to rise. Therefore it will be imperative for producers and channel owners to create mobile-optimized live streams for smartphone users.
4. Original Content
Streaming channels and networks have allowed many new individual creators to show their creativity in content making. Thus we have seen a lot of unique and original video content in recent years. This has also established a rise of a different section of viewers where people have approved those shows. It would not be wrong to say that original content is being accepted by the newer generation and online streaming subscribers. Needless to say, one must focus on more unknown generation creators having original thinking and unique content to offer to their following.
Final Thought!
The ongoing lockdown in many countries left people with OTT platforms and streaming TV channels as the only primary source of entertainment. This is the right time for each channel to produce viewer-centric content in high quality to gain a large section of online viewership. The current times are providing channels, media companies, content providers, and advertisers an ideal situation to grow and use the opportunity to make their streaming business a profitable affair and reach an audience that doesn’t use regular TV, cable, or IPTV.
