Brand promotion has evolved over the years. Nowadays, most brands rely on digital and influencer marketing to promote their products and services. However, one marketing technique that has stood the test of time is using custom-branded products.
There are many options out there depending on your business niche and target audience. But the most challenging part is finding a product that is functional and cost-effective. Here is where custom-branded keyrings come out on top.
Below is a guide to help you take your brand to higher levels using bespoke keyrings from Rocket Badge. Â
Know Your Audience
Demographics matter a lot in marketing. Knowing your target audience and what they like will help you when designing bespoke keyrings. Picture this: if most of your target audience is outdoorsy people who love camping, you can design keyrings attached to a compass or penknife for extra functionality.
High-quality products built with the customer in mind will generate positive ROI. They will also leave a lasting impression on your customers.
Material Matters
There are many options available, and your choice will depend on your budget. However, durability and quality are of utmost importance. Metal bespoke keyrings are built to last, but they can be expensive. However, if you want a more eco-conscious approach, bamboo and recycled plastics are decent options.
Also, consider the finish and design when choosing materials. For example, 3D designs look the best on soft PVC keyrings. Leather offers timeless elegance and durability, but the printing options are limited.
Keep the Design Simple
One mistake that most people make when designing bespoke promotional products is complicating the design. There is nothing wrong with having a simple design. Overdoing the design can make the message go under the radar.
You can draw design inspirations from other brands using bespoke keyrings for marketing. Better yet, hire a professional designer to help you design the keyrings. They will advise you on the most suitable colors, fonts, and shapes that match your brand identity.
Think outside of the box. For instance, instead of having your website address, why not incorporate a QR code on your keychain?
Functionality with Flair
More functionality means that people will find a reason to carry your custom-branded keyrings everywhere. As mentioned earlier, think about your target audience when designing the keyrings. Think of handy features you can add to the keyrings to make them more functional and practical.
A bulky keychain might end up jangling uncomfortably, so don’t overdo it. Think about incorporating a useful feature, like a bottle opener or light. The end product must be lightweight and compact enough to fit in a purse or pocket.
Distribution and Manufacturing
The last order of business is finding a top keyring manufacturer. The internet can help you find quality keyring manufacturers. Read reviews and customer testimonials to gain more insight about the manufacturer.
Also, think about distribution. You can gift your loyal customers a keyring as an appreciation gift or offer them as giveaways to those who visit your stand at a trade fair.
Summing Up
Bespoke keyrings are an investment. Choose a design that reflects your brand’s core values and will stay relevant for years.
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