Allen Adamson, Co-Founder & Managing Partner of Metaforce, an elite marketing collective of the industry’s top talent joins Enterprise Radio.
This episode of Enterprise Radio is in association with the Author Channel.
Listen to host Eric Dye & guest Allen Adamson discuss the following:
- In your book, “Seeing the How,” your emphasis is on experience innovation instead of product innovation. What practical ways can small business owners use to improve customer experience so that more people stay loyal and they stand out from their competition?
- If a business owner or marketer could take away just one key lesson from Seeing the How, what would it be?
- With AI and automation revolutionizing industries, what human aspects of branding and marketing aspects companies ensure to keep to stay ahead?
- Can you share an example of a brand that transformed its customer experience successfully?
- Why do you think so many businesses struggle with change?
Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen’s newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is CoFounder & Managing Partner of Metaforce, an elite marketing collective of the industry’s top talent.
Website: https://www.metaforce.com | https://allenadamson.com
Social Media Links:
Facebook: https://www.facebook.com/SeeingtheHow
X: https://x.com/adamsona
Forbes: https://www.forbes.com/sites/allenadamson
People also listened to this: Enterprise Integration vs. Multiple Solutions: Transforming Non-Profit and Government Operations
Podcast: Play in new window | Download (Duration: 13:37 — 12.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | iHeartRadio | TuneIn | RSS | More
