Nowadays, the world is very different from what we knew before the COVID-19 pandemic. We’re now locked down in our houses, using Zoom for video calls, and best of all, listening to podcasts! If you’re a podcaster, you’ll be happy to hear that after the pandemic’s start, the global number of podcast listeners grew by about 42%. But that does not mean you should stop advertising your podcast on different channels, especially on Social Media. Due to its vast useful marketing tools, Instagram should definitely be on your list.
People use different promotional methods such as sharing a youtube video on Instagram Story or using specific hashtags to gain more attention on Instagram. As a podcaster, you may think that a highly visual platform, such as Instagram, might not be the right social media to invest time and energy on; but respectfully, you’re wrong!
In this article, I’m going to show you the top 5 tips for podcasters to get more subscribers using Instagram. So, stay with us and read this article till the end.
Here’s a graphic to take a quick look at these five tips:
Top 5 Tips to Get Podcast Subscribers on Instagram
If you want to promote your podcast on Instagram, you better use Instagram marketing tips suitable for small businesses that go along with podcasting to get the maximum reach on Instagram. When people start to see you on Instagram, and you gain more followers, there is a high chance that these followers turn to your podcast subscribers as well.
So, let’s dive in:
1- Place Your Podcast Link to Your Bio
Did you know that Instagram allows you to add one clickable external link to your bio? In fact, Instagram bio is the only place where anyone can click on the URL that you provide and go directly to that address. This address can lead visitors to other social media, websites (which increases the traffic), or the apps that host your podcast.
Source: Instagram – @skskpodcast
So, make the most of your bio, and don’t forget to write a pretty cool bio.
2- Create Engaging Instagram Stories
As it only lasts for 24 hours, Instagram Story is a great tool to be more creative. Try to loosen up a little bit and be more fun in Stories. For example, you can share behind the scene photos and videos of your podcast recording process.
Source: Instagram – @riseandconquer.podcast
But Instagram Story is not just about being fun. Actually, there are many great hacks for Instagram Stories that you can use to boost your engagement. Many tools, such as emoji sliders, quiz, question, countdown, and polls, can help you create a more engaging atmosphere.
3- Make a Video Clip
As a podcaster, you might not be into videos that much; but the thing is, they are game-changers on Instagram. Videos produce twice the engagement than images on Instagram. With this outstanding performance, can you say no to videos?
Source: Instagram – @riseandconquer.podcast
But as a podcaster, what type of videos you should share on your account when your work entirely depends on audio? The answer is easy: static video clips using your podcast audio. You only need a photo, the audio file of your podcast, and a video editing app. This way, you bring your podcast right into your Instagram page.
Tip: There are many apps out there, such as Wavve, that will make the process much more comfortable.
4- Use Suitable Hashtags
Hashtags will never go out of rage on Instagram! Hashtags work like labels. The importance of Instagram hashtags lies in the fact that they give you the opportunity to be more visible on the platform.
Instagram allows you to add up to 30 hashtags to your caption. Although you can post more hashtags using the first comment, it might not work as well as the hashtags on captions. You can use any hashtags that you want, but an excellent approach using them is to strike a balance between general hashtags, specific hashtags, and geotags.
Try to use your podcast name or brand in hashtags. This will help you to organize your posts more easily.
5- Use Call to Action Phrases
Your ultimate goal of marketing your podcast on Instagram is to get more subscribers, right? Then better not to forget the call to actions (CTA) in your posts and stories. Phrases like “Find out about the rest in our podcast” or “Subscribe to know more” are examples of this.
Source: Instagram – @goaldiggerpodcast
Also, your CTA can be aimed to increase your Instagram engagement. Phrases such as “like this post” or “comment your opinion” are among this type of call to action.
Final Words
Running a podcast can be a time-consuming job, and you might have your doubts about promoting your podcast on Instagram. But you can be sure that all of your efforts on Instagram will eventually pay off.
About Writer
I’m Rezvan, a freelance copywriter at SocialPros, where I mainly write about Instagram marketing. I’m a Potterhead, resistant to caffeine overdose, and love listening to the songs I’ve never heard before.
