Today’s Marketers Were Already Facing Exponential Challenges. Then Came COVID. Now What?
Jim Ewel, one of the leading voices on Agile marketing who co-organized the first meeting of Agile marketers joins Enterprise Radio. His newest book is “The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results”.
- What inspired you to write this book?
- So what are the six disciplines?
- You also mention something you call the Four Shifts? What is that about?
- Who should read this book?
- Why is Agile Marketing important?
Jim Ewel is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Today, his blog is one of the most trusted sources on Agile. Ewel runs an Agile marketing consultancy, where he has helped over 60 organizations adopt this futureproof approach to marketing. His new book is The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results.
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