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eCommerce Radio, EPN News, Exclusive Interviews, Sales / Marketing

Thinking Forward, an online resource helping business owners by DYMO Endicia

Posted: July 19, 2012 at 5:50 pm   /   by   /   comments (0)

Vivian Li, the Brand Manager for Shipping Products at DYMO Endicia joins eCommerce Radio to discuss why DYMO Endicia wanted to start an online resource in Thinking Forward to help other business owners move their businesses forward.

Listen to host Eric Dye & guest Vivian Li discuss the following:

  • Thinking Forward is a new online resource that gives Web-based small business owners and online sellers access to tips, expertise and content that will help move their businesses forward.  Tell us more about the types of content and topics business owners can learn about on the site.
  • DYMO Endicia has partnered with two leading ecommerce experts, Marsha Collier and John Lawson, to provide content for Thinking Forward. Explain their involvement in more detail.
  • Why did DYMO Endicia want to start an online resource to help other business owners move their businesses forward?
  • For those who haven’t had a chance to listen to our previous interview, tell us more about DYMO Endicia and its services. What benefits do you offer small business owners?

Tip: The small business landscape is constantly in flux – from new social media channels and tools for marketing, to changes in policies at various ecommerce marketplaces, to new ways to access financial capital, to shifts in the cost and availability of shipping products and services. No small business owner has the time to be an expert at everything or the financial resources to pay for someone else’s expertise, but missing out on critical developments can be costly. That’s why it’s important to take advantage of online resources like Thinking Forward that aggregate the information that’s most helpful to moving your business forward and that give you direct access to seasoned experts without draining your capital.

Duration: 7:39

Vivian Li has been the Brand Manager for Shipping Products at DYMO Endicia for 4 years.  Her responsibilities include driving the direction of the shipping product, developing the business and marketing strategies for shipping and identifying emerging shipping markets.

Prior to working for DYMO Endicia, Vivian worked in a variety of industries including nuclear energy, biotechnology, telecommunications, LaaS (Labor as a Service) and insurance.

Vivian has a B.S. in General Engineering from Harvey Mudd College and an M.B.A. from University of California at Davis.

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