The Wallet Allocation Rule: Winning the Battle for Share
Timothy Keiningham the co-author of The Wallet Allocation Rule and the Global Chief Strategy Officer at Ipsos Loyalty, a professional services firm dedicated exclusively to customer experience, satisfaction, and loyalty joins Enterprise Radio.
- What is the Wallet Allocation Rule and how does it help companies grow share?
- Most businesses would think “if our customers are happy then we must be doing everything right.” What’s wrong with that line of thinking?
- Can the Wallet Allocation Rule be used in small to mid-sized business?
- You say in the book that, “Growth is easy for firms willing to give their products away—for as long as they remain in business! But the first duty of a business to is to survive. Managers must never lose sight of the fact that the end goal is profits, not just revenues.” Can you explain how your book helps them to do just that?
- What “metrics” need to be front of mind when applying the Wallet Allocation Rule?
Tim Keiningham is Global Chief Strategy officer at Ipsos Loyalty, the world’s leading professional services firm dedicated exclusively to customer experience, satisfaction, and loyalty. In this role, Tim advises senior executives across industry sectors in the areas of customer experience innovation, customer strategy development, and customer loyalty improvement. He is the author/editor of nine books on customer experience management and loyalty.