Search engine optimization (SEO) refers to the set of metrics or strategies that websites, social media sites, and other online content have to effectively use for them to rank well with search engines.
When an internet user keys in an online search, there are thousands of search results that’ll come up. This is expected given there are also many websites within each niche that also answer queries. The goal, therefore, is to make it one of the top-ranking websites with the help of Polianna SEO Company and other trusted agencies, so you land the first few search engine results.
Make Your Website Mobile-Friendly
For 2021, there’s no exception: all websites should now be mobile-friendly. While this may seem like common advice, it can’t be reiterated enough, given there are still many sites that get distorted once the visitor browses through a mobile phone. The danger with this is you could be losing customers and audience.
Your SEO rankings are going to suffer as well as your profit-earning potential when you haven’t optimized your website for mobile use. Here are the top three practices you should apply to ensure you’ll have a mobile-friendly website:
- Optimize images by limiting the image size and keeping the dimensions specific;
- Avoid pop-ups as this can slow the site down and be annoying on a mobile screen;
- Keep it well-organized with tabs, so information can easily be found and accessible by internet users.
Keywords Are Very Much Important
While SEO strategies may be changing from time to time, there’s still one thing that proves to be a constant: keywords.
In 2021, keywords are still the failproof way to get your website to stand out and rank well. This means having the right words incorporated in your content, so search engine crawlers have something to scan and go through for a higher ranking.
When you use the right keywords and put them in the proper places in your content, you’ll immediately see your website soar high up in rankings. Here are tips to help you achieve that goal:
- Know who your audience is, so you know who you’re optimizing for. In this way, you can tailor your keywords and site to meet the needs of your visitors;
- Use traffic analytics, so you can create your audit as to which content and keywords are able to drive the most traffic towards your website;
- Position yourself like your customer, so you can understand what it is you’re looking for as a customer and apply this on your website.
Start Putting Up More Video Content
Whether it’s on your website or your social media content, you can’t turn away on videos. For this year, video content is even more powerful, so if you haven’t already, then you should also focus on coming up with it.
Especially if you’re running an e-commerce business or your website is for your business, all the more would you need video content to make it head-to-head with your competitors. Search engines are putting much weight and emphasis on video content for the following reasons:
- It can influence buying decisions as videos can be personal and have an emotional effect on your customers, which inspires them to make the purchase;
- It enables you to give your audience what they want as there are individuals who prefer spending their idle time watching videos than reading through text;
- It increases traffic because of the interest it sparks in the online community.
Link-Building Will Be Powerful
When you do link-building, this means you’re allowing other authority websites to link your website to theirs; and in reverse, you’re also linking to those sites. This establishes what’s known as domain authority.
In SEO, domain authority means you’re able to show your audience that you’re now also an authority website in the niche you belong to. This strengthens the trust factor your audience can place on your site, thereby bringing in more visitors, traffic, and customers towards your site.
There are many online activities you can do to strengthen link building, including:
- Creating shareable content like infographics;
- Guest blogging;
- Writing testimonials.
Conclusion
The advancements brought about by technology aren’t meant to remove or cancel SEO. Rather, it brings about new strategies and techniques that’ll only change metrics from time to time. If there are any modifications you should apply to your website for this year, it’s definitely to abide by the metrics for a good SEO.Â
The guide above can give you a good push as you start. Consider the ideas mentioned here as you optimize your online presence.
