The Success That Leaves You Empty: How to Build a Business and a Life That’s Actually Yours

Artem Gonchakov
Artem Gonchakov, author of the book Unrefined: Find Your Purpose. Artem is the founder and CEO of Simplifai, an AI software company building technology that handles insurance claims end-to-end and joins Enterprise Radio.

This episode of Enterprise Radio is in association with the Author Channel.

Listen to interview with host Eric Dye & guest Artem Gonchakov discuss the following:

  1. You went from a software tester in 1990s in the Ukraine to a VP on Wall Street to founding an AI company. When did you first realize the success you’d worked so hard for didn’t feel like your own?
  2. You talk about “borrowed success” – chasing goals other people set for you. How can a business owner tell when they’ve fallen into that trap?
  3. A lot of founders freeze on big decisions. What’s a practical way to make tough calls with more confidence and less stress?
  4. Most people plan far more than they execute. What’s a simple system you use to actually move forward, day to day?
  5. You’re building an AI company while writing about purpose. What’s the one thing leaders get wrong when they’re moving fast and trying to grow?

Summary: Pick one meaningful thing each day that moves you toward your own goal – not someone else’s. That’s 365 steps a year. Direction beats speed. Most people lose years pointed the wrong way because they never stop to check. Check yours now; it’s cheaper than fixing it later.


Artem Gonchakov is the founder and CEO of Simplifai, an AI software company building technology that handles insurance claims end-to-end. Over a 16-year career, he has worked across global technology and financial firms, including Twitter during the Elon Musk transition, ServiceNow, WorkFusion, Deutsche Bank, and Bank of America. He grew up in 1990s Ukraine and built his path from software tester to Wall Street VP to tech CEO. He is the author of Unrefined: Find Your Purpose, a practical guide for people who have hit every goal and still feel stuck — and a structured method for defining what you actually want and building toward it.

Unrefined_BookCover_Gonchakov

Website: https://gonchakov.com | https://simplifai.ai

Social Media Links:
Linkedin: linkedin.com/in/artem-gonchakov
X: @AGonchakov


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