Rand Jenkins, CEO of Mountain Mojo Group, a marketing firm helping independently owned hardware stores and lumberyards compete and win against big-box retailers joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Rand Jenkins discuss the following:
- Tell us about yourself and how you and Mojo started working with independent hardware stores.
- Independent hardware stores are constantly competing with big-box retailers. What’s the biggest mistake you see owners making, and what’s one thing they can do today to start taking market share back?
- You work closely with independent hardware store owners and bring an outside perspective to their businesses. How does that vantage point help you spot opportunities or challenges that owners might overlook when they’re in the day-to-day?
- You lead the Hardware Innovators mastermind. What happens when independent hardware store owners stop trying to figure everything out alone and start learning from peers who are solving the same challenges?
- If a hardware store owner came to you and said, “I want to grow my business, but I’m not sure what my next move should be,” what’s the first thing you’d look at to help them create a clear path forward?
Summary: 
If you’re an independent hardware store owner, schedule one hour each week to work on your business instead of in it. Review your numbers, identify one opportunity to improve the customer experience, and ask yourself: “What can we do this week that the big-box stores can’t?” Small, consistent improvements, especially when guided by objective outside advice and shared with a community like Hardware Innovators, compound into a real competitive advantage.
Rand Jenkins is the CEO of Mountain Mojo Group. Rand is a marketing strategist focused on helping independently owned hardware stores and lumberyards take back market share from big-box competitors. He partners with owners and leadership teams to guide high-impact decisions around marketing, sales systems, and digital investments—ensuring every initiative aligns with a clear revenue strategy.
Known for his direct, practical approach, Rand helps businesses cut through industry noise, evaluate true ROI, and understand the time, energy, and resources required to execute successfully. His work has supported dozens of stores in building more predictable, scalable growth.
Website: https://mountainmojogroup.com
Social Media Links:
Facebook: facebook.com/MountainMojoGroup
Instagram: instagram.com/mountain.mojo
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