Cliff Goldmacher, the author of The Reason for the Rhymes: Mastering the Seven Essential Skills of Innovation by Learning to Write Songs joins Enterprise Radio. A GRAMMY-recognized songwriter, Cliff has built a catalog of over a thousand songs.
This episode of Enterprise Radio is in association with the Author Channel.
- Presumably most people who have never written a song wouldn’t believe that they can do it. Yet you say in the book that in your work with business leaders and executives you’ve never failed to get them to succeed at writing a song. Do we all possess the creativity ability and how do you unlock it?
- How did you make the transition from the world of music to the world of business? What have been some surprising similarities or differences?
- Being innovative is one of the skills people believe they either have or they don’t. How does songwriting unleash the creativity that fosters innovation?
- You state that songwriting not only increases creative output but also productivity. How are they connected?
- How does songwriting help organizations clarify their message both internally and to their customers or end users?
- What’s the most surprising thing you’ve discovered in working with businesses?
The Reason for the Rhymes: Mastering the Seven Essential Skills of Innovation by Learning to Write Songs. A GRAMMY-recognized songwriter, Cliff Goldmacher has built a catalog of over a thousand songs. He’s worked as a staff songwriter for a Nashville publisher and his songs have been cut by major label artists across genres from country, pop and jazz to classical crossover.
Cliff’s songwriting collaborators include Keb’ Mo’ (with whom he co-wrote on the GRAMMY-winning album “Oklahoma”), multi-platinum selling artists Ke$ha, Lisa Loeb, Chris Barron (Lead singer of the Spin Doctors) and Grateful Dead drummer, Mickey Hart. His music has been used on NPR’s “This American Life” and in national advertising campaigns. Cliff’s co-write with artist, Spencer Day, “Till You Come To Me” went to #1 on the jazz charts.
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