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Rooney Nelson, President & CEO of The Nelson Group, that is a leading boutique medical education agency with a decade of success in promoting important health care initiative joins Enterprise Radio.
Listen to host Eric Dye & guest Rooney Nelson discuss the following:
- Can you tell our audience about your firm and what you do and how you got started?
- What made you want to start your own firm/agency?
- What’s some of the best advice that someone has given you as you have started on your new business?
- What were some of the challenges you faced in the early days and how did you and your business overcome them?
- How did you learn how to become a successful entrepreneur and CEO? Was it simply trial and error or did you have a mentor or just learned things from your previous job experiences that helped make you be the successful entrepreneur and CEO that you are today?
- Where do you hope to take the Nelson Group in the next few years, where do you see the firm/agency growing in the future?
Duration: 14:49
Rooney Nelson was one of the key marketing minds behind two of the most visible and financially successful pharmaceutical brand launches in history, Viagra and Celebrex. Now a free agent, Rooney has transformed his expertise and relationships into The Nelson Group LLC (TNG), a premier pharmaceutical marketing agency. With this venture, Rooney intends to awaken the pharmaceutical industry to the power of several proven tools that achieve superior business results. These include: affiliation with nationally recognized foundations; aligning with the leading American sports leagues to present mutually beneficial health care initiatives; and harnessing the power of multicultural markets to effectively reach ethnic doctors and consumers who have both incredible spending power and influence.
The Nelson Group World Wide (www.tngww.com)
The Nelson Group World Wide are launch experts. CEO and Founder Rooney Nelson’s extensive resume includes launching Viagra, the most successful pharmaceutical launch and one of the top global launches ever. He also launched Celebrex in Europe, Asia and Latin America, driving it to become the most successful and largest pain franchise across the globe. TNG has launched ground breaking and record setting initiatives and campaigns for many of the worlds biggest and most successful companies, brands and individuals using a patented and globally proven suite of launch tools, exclusively developed and used by TNG, known as Penetration Point Marketing. With Penetration Point Marketing, the first and most important breakthrough the TNG team delivers for their clients is leading them through a comprehensive, iterative and sometimes even fun process to truly identify and commit to their penetration point. That penetration point is the single most unique, different, tangible and achievable feature or benefit of their product that will revolutionize the market and bring them wild success. Conversely, failure to identify and focus on it guarantees failure. Once that critical task is accomplished, TNG then helps their clients to develop proven, easy to measure, actionable strategies and tactics that will make sure that the product’s penetration point is completely compelling to future customers. Failure happens to 8 or 9 of every 10 products that are launched with generally catastrophic consequences for their teams. Avoid being the next casualty. As TNG’s track record has proven, if you really want to succeed in today’s very competitive and challenging marketplace, then simply never, ever, launch anything without them.
Related Web Site: www.tngww.com
