The Importance of Video Content in Creating a Strong Brand for your Business

Video content is inarguably the most popular marketing medium for businesses today. They are proven to be more entertaining, engaging, educational, and more memorable to customers and prospects compared to other types of content. 

Data suggests that a marketing campaign has helped companies improve both sales and reputation. For instance, up to 76% of businesses revealed that video content has helped them increase their profits. Over 80% of marketers reported that video content increased the exposure of their brand via their respective websites. 

In this article, we will discuss how you can increase product sales and make your brand more visible through highly-engaging content via video format. Regardless of industry, a well-produced video from a reputable videography agency London can help in promoting your business in new and highly-effective means. 

A video marketing strategy will be an essential part of the growth and expansion of your business because of the following reasons:

Enhances engagement with customers

Video content is an integral element to greater engagement with your target market. This is especially true when your videos are easily shareable on social media platforms. 

Your target audience is ten times more likely to connect, share, and react to video content compared to blogs and social posts. 

Adds and enhances the personality of your brand

If a picture paints a thousand words, video content can say millions about your brand. Videos are perfect for raising awareness about your company. With video content, you can improve brand awareness by up to 52%. 

Increased brand awareness will lead customers to trust your company by creating an emotional connection. 

Videos showcase your products and services more efficiently

Instead of showcasing your brand through traditional photos and flat images, you can display it in a 3D version through videos. In this format, customers can see how your products work and how to use them. You can easily convince people that they need your offer through well-made video production. 

 Video content provides explanations more clearly

It is a proven fact that the human brain chooses visuals over the information in other forms. Over 90% of information transmitted to the brain is visual. Furthermore, people retain 80% of what they see compared to what they read. Make it easy for your customers to retain information about your company, as well as the products and services you offer through video content. There are video production services available to help you accomplish what you are aiming to do.

Increase retention rates on your online platform

If your content is in video format, 65% of your viewers will watch at least ¾ of the entire production and this is more than for the text-based online form. 

Videos not only display your products in a more highly-engaging manner, but it’s also the first thing that customers pay attention to and it keeps them on your website for an extended period, too. 

Raise customer conversion and increase sales

Of course, the most important reason why more companies are using videos as a crucial element in their marketing plan is that of sales and authority. Videos convert more prospects into customers.

If you want to earn the trust of customers and prospects alike, boost sales, and create a strong brand, producing video content should be included in your company’s next marketing campaign.

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