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eAustralia, Enterprise Radio, EPN News, Exclusive Interviews, Sales / Marketing

The Importance of Understanding Your Customer’s Behaviour Online

Posted: December 1, 2016 at 10:49 am   /   by   /   comments (0)

michael-laps

Michael Laps, the Co-Founder and Director of Yoghurt Digital, an Australian-based digital marketing agency specialising in Conversion Optimisation, SEO and paid search joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Michael Laps discuss the following:

  • Compared to other digital tactics like SEO, Conversion Optimisation isn’t a service you hear about too often. Can you tell us a little bit about what Conversion Optimisation is?
  • And what inspired you to get involved in the Conversion Optimisation space?
  • Are there any specific tools that your agency uses that our listeners could use on their own websites, or is it important to go through an agency such as yours?
  • It sounds like there’s a lot of different data points that you’re analysing. Where do you even begin? How do you go about analysing that much data?
  • So once the data is collected and analysed and you’ve got insights, what happens then?

Michael Laps, the Co-Founder and Director of Yoghurt Digital, an Australian-based digital marketing agency. He’s worked in both traditional advertising agencies and digital agencies, looking after household names like Procter & Gamble, Kraft Foods, QBE Insurance and Converse. His expertise lies in understanding your customer’s online behaviour and using data to design and execute multi-channel digital marketing strategies.

yoghurt-digital-logo

Website: www.yoghurtdigital.com.au

Social Media Links:
Facebook: www.facebook.com/YoghurtDigital
Twitter: @YoghurtDigital

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