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Business Confessional Talk Radio, EPN News

The importance of story in your brand message with Michelle Salater

Posted: September 18, 2012 at 8:56 am   /   by   /   comments (0)

On this episode of Business Confessional Talk Radio, host Michelle Salater talks about the importance of story in your brand message. Sharing stories and allowing your customers to share their stories is perhaps the best way to attract, connect with, and convert prospects into clients.

The story you tell in your marketing content piques interest and keeps prospects reading. It’s the story you tell that creates the connection between prospects and your company. It’s your copy that turns prospects into customers.

The three key elements to help you craft a brand story that will attract and get prospects talking about your brand are…
1)    Hook prospect in with a story complication that taps into their needs, wants, and desires.
2)    To keep prospects reading and coming back for more, show how you will solve the complication / solve their problems, meet their needs, and make their lives better.
3)    Celebrate your brand personality and create an emotional bond that ties and makes loyal followers.

I would love to hear your questions and ideas for upcoming episodes. Please leave a comment on my Facebook page or on Twitter @writtenbysumer.


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