The Importance of Digital Marketing for Your Business


Flynn Zaiger, CEO at Online Optimism, a full-service digital marketing agency based in New Orleans that specializes in website design, search engine optimization, social media, and pay-per-click advertising joins Enterprise Radio.

Listen to host Eric Dye & guest Flynn Zaiger discuss the following:

  1. Is traditional marketing dead? What’s the importance of digital marketing?
  2. What are your most used digital marketing strategies? How are they used together to create a campaign?
  3. What is one trend that clients are moving toward or that your agency has been directing clients toward?
  4. How do you think marketing will change in the next 5 years?
  5. What are the main metrics of success that you track in your campaigns?

Flynn Zaiger is the founder and CEO of Online Optimism, a digital marketing agency named one of New Orleans’ best places to work in three out of the last four years. Zaiger started the company with nothing more than a laptop and a lot of coffee after graduating from Tulane University in 2012. Today, Online Optimism has 10 full-time employees and has worked with over 100 organizations throughout the country. Zaiger prides himself on his company’s standout culture, employee benefits, and forward-thinking mindset that sets it apart from the traditional corporate office setting. With a dog-preferred workspace, free Friday lunches at the city’s hippest new restaurants, employee development, healthcare, and more, Zaiger firmly believes that happy employees produce the best work.

As manager of a Google Partner Agency, Zaiger is dedicated to helping businesses with everything they do online – from creating websites, to interacting with customers via social media, to calculating ROI on a multi-platform interactive ad campaign. Zaiger has shared his expertise on marketing and entrepreneurship with groups across the country, including New Orleans Entrepreneur Week and Sage Summit. He is an alum of the Goldman Sachs 10,000 Small Business Program, and has been quoted on, and Social Media Today for his expert opinion on a wide range of Internet marketing topics.



Social Media Links:
Twitter: @onlineoptimism

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