Brice Bay, CEO at EnVeritas Group joins Enterprise Radio to discuss the current state of content marketing as an industry. EnVeritas Group is a content marketing agency headquartered in Greenville, South Carolina, with offices in France and the UK as well.
Listen to host Eric Dye & guest Brice Bay discuss the following:
- Tell us about your professional background and how EnVeritas Group came to be what it is today.
- You recently contributed a chapter to the book Multichannel Marketing Ecosystems. Can you tell us a little bit about that and what you discuss in your chapter?
- Give us an idea of the problems that typically a client might be experiencing that you would be able to assist them in solving?
- What is the typical engagement like with a client? Give us an example of how a project might play out and the various components that go into a project.
- What is the current state of content marketing as an industry and where do you see it headed in the future?
- What do you see ahead in the future for EVG?
Duration: 12:15
Brice Bay, Chairman and CEO of EnVeritas Group (EVG), is a leader in the multicultural content marketing and content services with clients spanning the globe. EVG has helped brands such as Radisson, Sofitel, Travel and Leisure, Intercontinental Hotel Group, MapQuest, and AOL to better leverage digital media to drive traffic and revenues. EVG works with clients in many industries including hospitality, travel, higher education, retail, healthcare, financial services, staffing and manufacturing.
Mr. Bay is an active member of the Society of International Business Fellows (SIBF) where he serves as its Chairman and on the Board of Directors for the Global Network Foundation (GNF), SIBF’s nonprofit arm that focuses on leadership development and building business networks around the world. He also serves on the Advisory Board of the Rutland Institute for Ethics at Clemson University.
A graduate of the University of Kentucky with a BA in marketing, Mr. Bay began his first venture, 10best.com, to offer objective and relevant information for travelers. 10Best was sold in early 2011. As global marketing continues to grow exponentially, Mr. Bay leads the charge to become the industry leading multicultural content firm.
Web Site: www.enveritasgroup.com
Facebook: facebook.com/EnVeritasGroupContentMarketing
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