In the initial stages, many Amazon sellers use to experience a fusion of both excitement and anxiety when it comes to selling products internationally.
Common distress like credit-card fraud and shipping delays may seem enormous at first, but the right guidance can avoid common mistakes and simplify the global expansion process of the seller.
The choice to go internationally is often directed by a combination of many elements, some financial factors, and others marketing, merchandising, or operations related.
Below are some instances of factors involved in a decision for a company to expand globally.
Example 1: “We’re identifying a lot of traffic on our website from international buyers and are even getting product inquiries from global clients about our products, shipping policies, and payment options.”
Example 2: “We’re looking at our possibilities for driving traffic and conversions and want our domestic growth either insufficient or unsustainable to meet our targets.”
Example 3: “Our products are truly unique, special, and fill a void in the market for global buyers.”
In this article we will cover:
- How to setup International Expansion on Amazon
- How to sell your product on Amazon in UK
- How to sell your product on Amazon in Canada
- How to sell your product on Amazon in India
- How to sell your product on Amazon in Mexico
- How to sell your product on Amazon in Australia
- Some expert advice on international selling
How to Setup International Expansion on Amazon
Like any project, international expansion on Amazon is full of both chances and risks. To enjoy maximize the benefits and minimize the costs, you need to follow certain best applies.
1. Recognize the differences:
The very first thing you need to understand is that each international market is special. Every businessperson knows this in the back of their heads, but few truly understand just how much things can deviate.
Amazon operates in 14 international sites spanning some of the largest E-Commerce markets in the world, and each marketplace and nation carries its unique difference.
Europe:
- Amazon.co.uk
- Amazon.de
- Amazon.fr
- Amazon.it
- Amazon.nl
Asia-Pacific:
- Amazon.co.jp
- Amazon.in
- Amazon.com.au
- Amazon.sg
Middle East:
- Amazon.ae
- Amazon.com.tr
Americas:
- Amazon.com
- Amazon.ca
National disparity affects many things. Website language, customer support, and cooperation with the regional Amazon office are included. But the most vital differences are in customer buyer practice and product demand.
2. Leverage the Amazon brand:
The good thing about selling on Amazon is that it already has an influential brand. You don’t have to put in more time, effort, and money in building up name recognition when you enter a new region–Amazon’s already opened the door for you.
It also helps you get a chance in your operations. Retailers amusing the European market, for example, can leverage Amazon’s European Fulfillment Network (EFN) to expand its operations.
“Amazon’s European Fulfillment Network (EFN) is a powerful way to attain customers across Europe from a single marketplace account. Amazon will handle picking, packing, and shipping your products across Europe from a single pond of inventory without you having to worry about importing or customs for each nation within the EFN.”
– Pat Petriello, Director, Amazon Strategy at Tinuiti
For instance, you can ship your inventory to Amazon Fulfillment Center in the UK and any customers across Europe can have that product shipped directly to them. You can also use that pool of stock to list the products on another European site such as .de or .fr as long as you list those products in the local language of that region’s marketplace.”
“You can think of EFN as pooling your entire inventory in a single place to ship to any country in Europe (that has an Amazon Marketplace) as disparate to MCI (Multi Country Inventory) where you send in your products to the individual country’s Fulfillment center.
– David Cooley, Sr. Marketplace Channel Analyst at Tinuiti
3. Handle Each Country Separately:
A lot of what you know about the Amazon marketplace can carry over when you spread out to an international market, but it’s still wise to deal with each country individually.
First of all, study if the products you currently have to offer are suitable for the market you’re considering. Look at competitive statistics and see how well similar product brands are performing–if they exist in that market.
Once you’re convinced that there is a demand for your product in the new market, consider language differences and how will concern your marketing and operations.
Lastly, make sure that all business, legal, and financial requirements are met before commencement operations. Different countries have different rules about commerce and may require permits and the like.
International expansion presents sellers with great growth opportunities, especially if you can be an early mover in your category. However, like many things in life, with all new options come challenges, and Amazon is not different.
Following are some more common issues we see sellers face when expanding to other markets.
Reviews Will Not Carry Over:
Reviews are precise to the marketplace that the product is of good quality and will not transfer. So for any items that are fresh to an international marketplace, you will be starting selling with no reviews, despite your review history for that ASIN in other marketplaces.
However, there is a section at the bottom of the detail page of a product that highlights reviews from other marketplaces.
Negative Keywords in Amazon Advertising:
Amazon Negative Keywords are the words or lines that prevent your product ad to become visible on an Amazon SERP (Search Engine Results Page).
In simple words, use amazon negative keywords to tell Amazon when you don’t want your ad to show to people.
So a starter should spend some time to have research on negative keywords before start selling on Amazon.
Adjust Prices Accordingly:
If you are serious to become a global seller then see olifantdigital.com for your selling assistance. Selling internationally encounters additional costs related to paying duties and taxes. When analyzing your price point you have to make sure that you calculate all these fees and adjust your price point according to taxes and duties.
So here was a concise article on becoming a seller on Amazon in 2021.
