Every now and then, you need to evaluate the product labels you use to find a way to improve them. The old label might still look good, but have been used for a long time. If it is time for you to change labels, you need to go through the right steps so that the new label will look better. People love seeing new labels, but they want the labels to be better than the ones they used to see.
- Use more natural colours
Nature-inspired colours and earth tones have a more calming and relaxing effect. This is the kind of emotion you want to invoke when potential customers pass by to check the products available. They also have a more environmentally-friendly appeal. Consumers who are very particular about the impact of a product on the environment might even use the packaging to determine if the product is worth buying or not. If you are selling soaps or organic products, brown packaging works best.
- Use minimalistic styles
Packaging trends change constantly. Don’t be easily persuaded to use those that are trendy since they might not last long. Use simpler designs that will have a longer lasting lifecycle. You may also use photos you have personally captured so that you don’t need to create a new design. However, any photo needs to be used the right way to make it more relevant to your brand. Black and white photography might also work for your labels, for a more unique appeal.
- Add a feminine touch
If your product caters to women, especially mothers, find a more feminine touch using patterns and designs. The labels should look really elegant and easy on the eye. Try designs which are subtle but fresh.
- Turn the product label into an opportunity for advertising
The labels represent your company. Find a way to advertise your company using the labels. Include your contact number or website somewhere on the product labels so that if people wish to know more about your company, they can easily read find out.
Aside from the product labels, consider sponsoring shopping bags so that your product logo can be included on the bags. Your advertising strategy should not be limited simply to your product labels, but other items also.
The goal is to appeal to a wider audience. You need to understand who your target audience is so that you can create designs that work best for them. Once you are done with the designs, check out companies offering labelling machines so that the design will also look great when positioned on the product. Find the right company to do the job, without having to pay a huge amount of money; shop around for competitive bids.
Image via freedigitalphotos.net (samuiblue)