Surfing the web with no annoying ads

Ben Williams, the Director of Advocacy with eyeo, makers of Adblock Plus, the most popular ad blocker on the market joins Enterprise Radio.

Listen to host Eric Dye & guest Ben Williams discuss the following:

  1. Tell us about eyeo. What is the relationship with Adblock Plus, how big is the company and where are your employees located? How many users do you have?
  2. Is adblocking still relevant in 2020? Is it growing or shrinking? Is it increasing on mobile devices?
  3. What is the difference between ad blocking and ad filtering? Why does eyeo favor ad filtering?
  4. Where does the advertising and ad-tech industry stand in 2020? Are things changing? How does eyeo fit into the industry now compared to 5 years ago?
  5. Where do you see the advertising/ad-tech industry 5 years from now?

Ben Williams is the Director of Advocacy at eyeo, where he has been working since 2013. Before entering the tech and digital advertising space, he worked in international affairs and politics, most recently at the German Embassy in Washington, DC, and previous to that at a number of non-governmental organizations.

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