Successful Strategy Requires Data, Not Assumptions

Dr. Kristen Nielsen Donnelly the EVP at Abbey Research, a concierge research company, providing evidence based consulting for small businesses and non profits joins Enterprise Radio.

Listen to host Eric Dye & guest Dr. Kristen Nielsen Donnelly discuss the following:

  • What, exactly, is “evidence based consulting”?
  • Why is culture so important to organizations?
  • Why do you think businesses need an outside expert to help evaluate their culture?
  • What do you see as the biggest problem facing small businesses in the next five years?
  • What should organizations do to respond to the #metoo movement?

Tip: Remember that your people are your business – if you don’t care about them, they won’t care for your customers. Investing in the emotional atmosphere is the most strategic choice you could make with direct impact on your KPIs. It’s hard, and messy, to invest in culture, but is necessary.

Dr. Kristen Nielsen Donnelly is the founder and EVP of Abbey Research, a concierge research firm which provides evidence based consulting to small businesses and non-profits. With over twenty years of experience in leadership, research, and teaching across the for profit, non profit, and academic sectors, Dr. Donnelly brings intersectional theories combined with pragmatic application to every interaction.

Raised outside of Philadelphia, she has a Masters of Social Work and a Masters of Divinity from Baylor University, and a PhD in Sociology from Queen’s University Belfast in Northern Ireland. Dr. Donnelly and her husband, John, currently live outside of Philadelphia where she also serves as COO of Abbey Research’s parent organization, Abbey Companies.


Social Media Links:

People also listened to this: Why It’s Important to Engage Your Brand’s Community for Your Bottom Line

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to Top