Strange culture energizes workforce at Imagine Integrated Marketing Firm
Patrick King, thought leader and founder of Imagine, a full-service marketing firm with offices in DC, Chicago and San Diego joins Enterprise Radio to talk about their companies strange culture that energizes its workforce.
Listen to host Eric Dye & guest Patrick King discuss the following:
- You offer tattoo reimbursement and have an annual golf tournament inside the office. Sounds like a pretty strange place; how did you come across such a strange culture?
- Does culture have to be that bizarre? Do your clients really care about that?
- How about building your client base? What do you think draws them in?
- Tell us more about your narrow focus. It sounds like you’re intentionally passing up business – is that a smart idea?
- Do you think that specialization is something that other industries should consider? What about plumbers, photographers or other professionals?
- Is this a concept that you see other marketing firms adopting?
- You just mentioned integrated marketing, which is a phrase that’s going around a lot lately. What is it, and why is it becoming so popular?
- That brings up another question: with options getting more diverse and expansive, where do you see marketing going in the next few years? Do you see it getting more complicated?
Picking himself up from the depths of poverty, Patrick King has developed a legacy of creating opportunities instead of waiting for them, while becoming a completely self-taught branding, marketing and design authority. His entrepreneurial drive led him to create Imagine, a full-service integrated marketing firm that started with no clients, no connections, no funding and $14. Since founding the firm in 2005, Imagine has weathered the worst recession in decades while acquiring clients from Rolls-Royce to Chicago’s Resurrection Health Care.
Outside of work, Patrick is an enthusiastic husband, father, musician and homebrewer.
Related Web Site: www.imaginedc.net
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